When does Amazon Prime Day end? What you need to know about the summer sales event
The four-day summer sales event officially ends tonight, Friday, July 11. This is the tech giant's 11th Prime Day event during which the online retailer offered up millions of deals over more than 35 categories including electronics and kitchen, apparel and accessories.
Despite the concerns about tariffs and consumer confidence, the event likely got off to a good start on day one as online shoppers spent $7.9 billion on July 8, according to Adobe Analytics sales tracking data, which tracks more than 1 trillion visits to U.S. retail sites. The data doesn't directly track Amazon's sales, but suggests demand for Prime Day will outpace last year's event during which online shoppers spent a record-setting $14.2 billion, according to Adobe.
With two additional days in this year's Prime Day event, Adobe estimated sales of $23.8 billion, in a forecast released July 7.
Amazon Prime Day: Best pickleball deals, new savings during final hours of Prime Day sale
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Here's what you need to know about the last day of Amazon's Prime Day event.
What time does Amazon Prime Day end?
The four-day sales event, which began on July 8, ends at 11:59 p.m. PT/2:59 a.m. ET on Saturday, July 12.
Amazon Prime Day is still going on. Here's some of the deals
There's several hours left for Prime Day. Here's a few highlights:
Amazon Prime Day: 13 popular deals that might surprise you
Watch for Amazon Prime Day 2025 shopping tips
Need help finding the best deals? USA TODAY has a special Amazon Live event on Friday, July 11 at 3 p.m. ET/noon PT, highlighting the week's top deals and some last-minute bargains.
Contributing: Betty Lin-Fisher
Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com
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