
Fisherman chic to hi-tech umbrellas: Trending monsoon fashion from Korea
Let's be honest-getting caught in a downpour is nobody's idea of fun. But in Korea, monsoon season isn't just about dodging puddles; it's a full-blown style moment. With this year's monsoon being a bit of a tease (less rain so far, but temperatures soaring up to 35°C in Seoul), the streets are buzzing with new looks that blend utility, comfort, and a whole lot of attitude.
For the youth who treat every street like a runway, here's how the rain is inspiring some seriously cool fashion choices.
Fisherman Core - From Coastal Vibes to City Streets
Say hello to "Fisherman Core"-the global trend that's got everyone from Gen Z to Gen X channeling their inner sailor. Think bucket hats, netted bags, and striped shirts-basically, if you look like you're about to hop on a boat, you're nailing it. This vibe first caught fire when celebs like Gwyneth Paltrow and Justin Bieber were spotted rocking maritime-inspired fits.
Pinterest even reported a 30% spike in searches for fisherman sandals and an 80% rise in sardine tattoos.
In Korea, these nautical looks are everywhere this rainy season, with waterproof jackets, rain jumpers, and jelly shoes flying off the shelves.
Rain Boots - Not Just for Farmers Anymore
In some places, wearing rain boots outside the farm might get you weird looks, but in Seoul, it's a total flex. Whether you're splashing through Gangnam or waiting for the bus in Hongdae, rain boots are the must-have accessory.
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And we're not talking about boring old gumboots-luxury brands like Chanel have turned rubber boots into a status symbol, with their logo-stamped boots selling for around ₹2 lakh (KRW 3 million).
Even Blackpink's Jennie made them airport-chic.
But you don't have to drop a fortune to stay dry. Brands like Pro-Specs have launched ultra-light, ankle-length boots for women at just ₹51,000 (KRW 69,000), while Eider and Nepa are offering stylish, waterproof options that look more like designer Chelsea boots than something you'd wear to do chores.
Men's rain boots are also trending hard, with British brand Barbour seeing sales jump over 140% this June alone.
Jelly Shoes - The Y2K Throwback That's Cooler Than Ever
If you grew up in the 2000s, you probably rocked jelly shoes at least once. Well, they're back-and they're fancier than ever. With the Y2K trend making a comeback, jelly shoes have gone from playground staple to high-fashion statement. Sales are exploding: on platforms like Musinsa, searches for jelly shoes are up 270%.
Even luxury labels like The Row, Valentino, and Gucci are dropping their own versions, with prices ranging from ₹46,000 to ₹80,000 (KRW 63,000-114,000).
But don't worry if you're on a budget. Brands like Rockfish Weatherwear and Heavenly Jelly are offering everything from customizable flats to strappy sandals, complete with all the glitter and color you could want. You can even add your own bling-think silver chains, pearls, and beaded flowers.
Hi-Tech Umbrellas - Because Who Wants Wet Hands?
Koreans are obsessed with umbrellas-rain or shine, everyone's got one. This season, the hottest accessory isn't just any umbrella, but the "belt-less" kind from Japanese brand Shupatto. These umbrellas automatically wrap themselves up when closed, so you never have to touch a soggy canopy again. Available in 10 colors and two sizes, they're selling for about ₹50,000 (KRW 68,000). No more umbrella-wrestling in the metro!
Why This Feels So Relatable
Honestly, monsoon fashion in Korea feels super close to home. Just like in Mumbai or Bangalore, where the rains turn the city into a giant obstacle course, Korean youth are finding ways to stay dry and look good doing it. The obsession with practical-yet-stylish rainwear, the nostalgia of jelly shoes, and the hunt for the perfect umbrella-these are the little things that make rainy days more bearable, no matter where you live.
Maybe next time you're stuck in traffic, you'll spot someone in jelly shoes and realize, hey, we're all just trying to survive the rain in style.
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