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Donald Trump launches streaming platform Truth+ with Newsmax channel to promote ‘non-woke' content

Donald Trump launches streaming platform Truth+ with Newsmax channel to promote ‘non-woke' content

Time of India09-07-2025
In a bold effort to reshape the global media landscape, US President
Donald Trump
has officially launched Truth+, a worldwide television streaming platform under the umbrella of Trump Media & Technology Group. Marketed as a new home for conservative and 'non-woke' content, Truth+ aims to offer a curated mix of live TV channels and on-demand programming that aligns with traditional, family-friendly values. The platform's launch marks a significant expansion of Trump's ongoing efforts to create a full-fledged alternative to mainstream media, building on the foundation of his social media platform Truth Social. With Newsmax, a right-leaning news outlet known for its favorable coverage of Trump, as a flagship channel, Truth+ is now available globally on iOS, Android, Apple TV, Roku, Amazon Fire TV, and other connected devices.
Donald Trump's global platform Truth+ for 'America First' content and commentary
According to Trump Media, Truth+ is designed to offer viewers an alternative to what they describe as the 'woke news monolith.' The platform promises to deliver news, commentary, and entertainment programming rooted in conservative principles, while also emphasizing 'America First' ideologies. With a focus on family-safe content, the streaming service is curated to appeal not just to political audiences but also to households seeking traditional values in their viewing options. Trump Media CEO Devin Nunes emphasized this mission, stating that there's a growing global demand for 'fresh perspectives on the great issues of our day' and that Truth+ intends to challenge the dominant media voices that many conservatives feel are increasingly biased or exclusionary.
The platform provides access to live-streamed channels and a growing library of on-demand content, and it is being positioned as a digital hub for conservative voices around the world. From political talk shows and documentaries to cultural programming and news, Truth+ hopes to establish itself as the go-to source for those seeking content that reflects their worldview. The app's interface and distribution network have been built for broad accessibility, with support for major streaming devices and plans for further expansion on smart TVs like LG and Samsung as soon as final approvals are granted.
Newsmax collaboration and expansion of Trump's conservative media empire
At the heart of Truth+'s launch is its high-profile collaboration with Newsmax, which has quickly risen as a prominent voice in conservative broadcasting. Having gone public in March 2025, Newsmax is now positioned to expand its audience beyond the United States, using Truth+ as a springboard for international reach. CEO Chris Ruddy praised the move, calling the partnership with Trump Media a 'natural' evolution of
conservative media
and a timely response to global demand for alternative viewpoints. With Newsmax serving as a flagship content provider, Truth+ gains immediate credibility among Trump's supporters and conservative audiences.
But this is just one part of a broader strategy. Trump Media is also developing Truth.Fi, a forthcoming fintech and financial services platform that aims to promote conservative investment strategies rooted in the 'America First' agenda. Together with Truth Social and Truth+, these initiatives form what appears to be a parallel conservative media and technology ecosystem, offering users aligned platforms for news, finance, and communication.
Trump's renewed push into the media comes at a time when he remains a towering figure in American politics, post-2024 election, with Truth+ serving as a potential tool for amplifying his political messaging globally. As the platform continues its phased international rollout, with beta testing underway since late June, Trump Media plans to refine user experience based on feedback and further expand the platform's capabilities.
With Truth+, Trump not only deepens his influence over right-leaning discourse but also signals his ambition to shape global narratives through conservative, 'non-woke' media alternatives—a goal that could have far-reaching effects on both politics and journalism in the years ahead.
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