Adobe's (ADBE) GenStudio Makes AI-Powered Ad Personalization Easier Than Ever
Businesses will be able to deploy faster campaigns and sophisticated personalization at scale. Adobe has also improved its Firefly Services, Custom Models and Adobe Express to streamline content creation for teams. These tools unite marketing and creative workflows and improve the content supply chain efficiency for businesses.
Some key updates include automatically reformatting existing videos for different ad formats, creating personalized display ads, AI-generated imagery (powered by the Adobe Firefly Image Model) for use in display ads, and creating and translating marketing content in over 30 non-English languages.
Allen.G/Shutterstock.com
Some key businesses and agencies leveraging GenStudio solutions to accelerate marketing campaigns include The Coca-Cola Company, Dentsu, The Estée Lauder Companies, Lumen Technologies, and more. Through participation at Cannes 2025, Adobe is shaping the future of personalized customer experiences through its innovative technology.
'Marketing teams face growing demands for fresh and compelling content delivered across many channels, driven in part by the explosive growth in formats such as video. Our AI platform helps businesses connect creative vision with marketing goals to deliver personalized experiences faster and more efficiently.' -Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise.
Adobe Inc. (NASDAQ:ADBE) is a software company that provides digital marketing and media solutions.
While we acknowledge the potential of ADBE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
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