IPPTAR Plays Role In Shaping Gen Z As Ethical Communicators
KUALA LUMPUR, June 23 (Bernama) – The Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) plays a key role in shaping the new generation—referred to as Gen Z—to become ethical communicators, said its Director, Roslan Ariffin.
He said that in pursuit of this goal, emphasis and guidance on communication ethics must be nurtured from an early stage in tandem with the advancement of digital technology, so that the voices of the new generation become a positive force in communication.
'Today's generation is incredibly fast—everything is fast, speech is fast, WhatsApp is fast—and their voices and ways of connecting transcend boundaries… so we need to give them proper guidance and emphasis, with the hope that they communicate ethically.
'This also aligns with the theme of IPPTAR's Open Day celebration tomorrow, which is 'Suara Generasi, Kuasa Komunikasi (Voice of the Generation, Power of Communication),' he said when appearing as a guest on BERNAMA TV's Ruang Bicara programme tonight.
Commenting further, Roslan said that IPPTAR Open Day, now in its second year, serves as a platform to attract young people to come and learn more about the institute.
'The content we have prepared is largely aimed at drawing in this group, most of whom today aspire to be influencers—but to become influencers, they must first be good communicators.
'By getting to know IPPTAR, they may one day come to regard it with affection and pride as an institution that educates and trains them in the world of communication,' he said.
He added that in facing the latest technologies, including the explosion of artificial intelligence (AI), IPPTAR continues to progress and evolve to become a leading training institution in the field of communication to meet current needs.
In conjunction with IPPTAR Open Day 2025 tomorrow, the public will have the opportunity to explore and understand AI technology and its significance to the media and broadcasting industry, in addition to participating in various engaging activities.
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