Honor continues Malaysia expansion, unveils 100th outlet in KLCC
The opening marks four years of rapid expansion since the brand's debut in the Malaysian market.
HONOR South Pacific president Justin Li said: "Opening our 100th store at such a prestigious location is a proud moment for all of us at HONOR.
"It represents our commitment to the Malaysian market and the strong support we've received from local consumers.
"We're excited to continue growing and delivering cutting-edge technology that truly meets users' needs," he added.
According to the latest third-party survey data, HONOR has secured market leadership in the mid-premium smartphone segment, with one in every four devices sold in the RM1,500 to RM3,000 range now bearing the HONOR brand.
HONOR plans to invest RM10 million annually into expanding its retail presence and enhancing in-store experiences across Malaysia.
The funds will be used to upgrade customer engagement zones, integrate smart technologies and create more immersive product trial areas.
EXPANDING INDUSTRY
Since opening its first service centre in 2022, HONOR Malaysia has launched 18 official centres across the country.
It aims to increase this number to 22 to 25 by the end of the year, giving it the largest official tech service network in Malaysia.
Despite HONOR products being known for low repair rates, the company said it remains focused on continuous improvement in customer care and post-purchase service.
EXCLUSIVE OFFERS
To mark the KLCC launch on Saturday, June 28, the first 100 walk-in customers received limited-edition gifts and exclusive discounts.
The event also featured product experience zones where visitors explored HONOR's latest innovations, including the Magic7 Pro and its new range of foldable devices.
These hands-on showcases highlighted HONOR's cutting-edge design, seamless functionality, and user-first philosophy.
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