Option2_NEOM_MCCLAREN_OXAGON_EPRIX LONDON_July2025
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Web Release
2 days ago
- Web Release
Option2_NEOM_MCCLAREN_OXAGON_EPRIX LONDON_July2025
The NEOM McLaren Formula E Team and Oxagon unveil special edition livery for the London E-Prix
Web Release
2 days ago
- Web Release
The NEOM McLaren Formula E Team and Oxagon unveil special edition livery for the London E-Prix
The NEOM McLaren Formula E Team has today revealed a striking new livery for the season finale of the ABB FIA Formula E World Championship in London on July 26-27. Unveiled at McLaren Racing Live: London, a two-day fan experience in Trafalgar Square, the new design reimagines the team's regular season livery, retaining its key design elements but reworked into a striking blue 'away kit', creatively expressing the ambition of Oxagon, NEOM's reimagined industrial city. The partnership between Oxagon and the NEOM McLaren Formula E Team highlights the power of strategic collaboration to drive meaningful change. By combining McLaren's desire for pushing boundaries of innovation with Oxagon's vision for advanced and clean industries, the two organizations are working to redefine how technology and design converge to shape the future of industry – within NEOM and beyond. Developed between the two brands, the livery introduces dynamic new colors inspired by Oxagon, while retaining the signature papaya elements that define McLaren Racing's visual identity. This distinctive design will also feature on the race suits and helmets of drivers Sam Bird and Taylor Barnard. 'This special edition livery offers a fresh take on our existing design — a purposeful 'alternate' livery that shines a light on Oxagon, one of NEOM's key regions,' said Ian James, Managing Director and Team Principal, McLaren Electric Racing. 'It represents more than bold visuals; it symbolizes a partnership rooted in innovation, collaboration and real-world industrial transformation.' 'Our work with the NEOM McLaren Formula E Team demonstrates how cross-industry partnerships can accelerate sustainable transformation,' said Vishal Wanchoo, CEO of Oxagon. 'By combining McLaren's performance and efficiency with Oxagon's vision for clean, connected manufacturing, we're advancing the kind of innovation that is shaping the future of industry.' Since the launch of the international Oxagon x McLaren Accelerator Program in 2023, two successful cohorts of scale-ups from around the world have completed the 12-week program designed to fast-track deep tech and next generation solutions to advance industries in the Oxagon region. From autonomous mobility to smart logistics and supply chain innovation, the program has already led to pilot projects within NEOM and commercial opportunities across the Kingdom of Saudi Arabia. In 2024, out of seven companies, four were shortlisted to pilot their technologies in the port on HSE, robotic container handling and condition-based predictive maintenance. Established in 2022, the partnership between NEOM and McLaren Electric Racing extends beyond motorsport sponsorship to reflect a shared drive for high performance, innovation and the development of future talent. Revealed in London and inspired by Oxagon, the livery captures the spirit of the partnership and its role in advancing progress through design, technology and shared values.
Web Release
27-06-2025
- Web Release
JEDDAH E-PRIX DOUBLE-HEADER BECOMES MOST-WATCHED FORMULA E WEEKEND IN HISTORY, DATA ANALYSIS SHOWS
Saudi Arabia continues to make history on the global motorsport stage, as the ABB FIA Formula E World Championship confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history, with an unprecedented 65 million global cumulative viewers, according to data analysis from Kantar Media. Held under the lights of the iconic Jeddah Corniche Circuit on February 14-15, the races marked the championship's thrilling debut in the Red Sea city after six successful seasons in Diriyah. Jeddah's unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented the Kingdom's growing reputation as a premier destination for world-class motorsport. Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on February 13-14, 2026. In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11. Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13% and 12% respectively, underscoring the vibrant and interactive fan community the series continues to build. The ABB FIA Formula E World Championship's 11th season – which started in São Paulo in December 2024 and will culminate in London on July 26-27 – has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance. So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues. Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation. Highlights from the series' latest TV and audience analysis include: The Jeddah double-header (Rounds 3 & 4) smashed records with 65 million global cumulative viewers, making it the most-watched Formula E weekend in history. Mexico City (Round 2) delivered the highest ever single-race TV audience in Formula E history, with a cumulative global audience of 44 million. In the United States, CBS' coverage of Mexico City set a new benchmark as the most-watched Formula E broadcast ever in the country, reaching 11 million viewers. In France, Round 8 in Monaco delivered a 25% increase in viewership compared to Season 10's race. Tokyo (Rounds 9) saw the biggest Formula E TV audience ever in Japan, with the race recording a 20% higher audience than S10 on Fuji TV. From new fans discovering the championship to loyal supporters tuning in week after week, Formula E is fast becoming one of the most dynamic and relevant sports properties on the planet. On social media, Formula E's dynamic video content and behind-the-scenes action continue to capture hearts and drive engagement from fans: +13% YoY increase in video views +12% YoY growth in social engagements +10% YoY growth in social media followers Jeff Dodds, CEO of Formula E, said: 'The latest figures from our external providers are truly phenomenal and show the tremendous momentum behind the growth of our sport. They highlight that not only do we have world-leading technology and acceleration in the cars, but that it's producing some of the best most-competitive racing that old and new fans can't get enough of. 'We're building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where our investment and longevity in the market is paying dividends. As the world's fastest growing motorsport though, we know we can't stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans.'
