BMW's Imminent 2026 Price Increases Won't Affect Every Model

Miami Herald

10-06-2025

If you want a 2026 BMW, the time to buy one is now. On July 1, 2025, the German automaker will be increasing prices of its 2026 models, according to Cars Direct. Depending on the model, you could be paying up to $2,500 more from July, with an increase of up to 3% on selected models. Although it's easy to assume these price hikes are a result of tariffs imposed by the Trump administration, the report suggests this isn't the case. Instead, BMW suggests this is a more usual increase that takes inflation into account. So, which models are impacted by the July price increase?
BMW's X5 M and X6 M Competitions will be $2,500 more expensive from July, which represents the biggest increase in dollars - but not necessarily the biggest increase percentage-wise. While the MSRP for the hottest X5 is $127,200 now, it will rise to $129,700. The X6 M is currently listed for $132,100, so will go for $134,600 once the increase takes effect.
Fortunately, more modest increases await BMWs at the more affordable end of the scale. The cheapest BMW 4 Series will be $1,100 pricier; it currently starts at $51,500. The same $1,100 increase will apply to the base BMW Z4. The six-cylinder Z4 M40i, which will remain in production for longer than expected, may receive a slightly higher price bump.
A few days ago, the pricing of the 2026 BMW M3 was leaked, and it's going to be $2,380 more expensive than before, now reaching $78,400. This price excludes the destination charge. The quickest M3 Competition with xDrive all-wheel drive will cost $87,700 before destination charges.
Despite this increase, the base M3 is still a lot cheaper than the 2025 Mercedes-AMG C63 S E Performance, which starts at $86,050.
Not every 2026 BMW will see a price hike in July. All EVs are excluded, along with the M2 and any 2025 models. Furthermore, the cheapest new BMW currently costs $39,600, and that's for the 228 Gran Coupe. Even a relatively small increase would mean that there are no more new BMWs for below $40k. However, the 2026 Gran Coupe will also be excluded from the price jump.
On the whole, it appears BMW has done a decent job of mitigating the effects of tariffs. We know that BMW, along with fellow German automakers Volkswagen and Mercedes, are in talks with Washington to reach a potential tariff deal. If successful, the deal could lower or offset tariffs for models imported into the United States.
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