Take A Tour Of Sheikha Bodour Al Qasimi's Waterfront Boutique Full Of Exquisite Trinkets
Sheikha Bodour Al Qasimi wears her heritage on her sleeve. A woman of many facets – president of the American University of Sharjah and Chairperson of the Sharjah Investment and Development Authority, among others – her latest venture, Bait Elowal, is a homecoming of sorts. Tucked along the Sharjah waterfront, this culinary destination is designed to feel like home. The name itself reflects its philosophy – 'Bait' meaning home, and 'Elowal', an old Emirati term once used to describe a returning traveller, someone who comes back not just with things, but with memories, knowledge and discoveries gathered along the way. At its heart is Soghat Elowal, a boutique – more cabinet de curiosités than concept store – curated with handcrafted treasures from around the world, each with its own tale to tell.
From hand-embroidered Emirati mkhaweer and rare Amazigh homeware to vintage Indian jewellery, the boutique is a tribute to heritage and craftsmanship. 'To understand Soghat Elowal, it must be seen in the context of Bait Elowal, where every element carries the imprint of journeys taken and stories gathered along the way,' explains Al Qasimi. The pieces showcased reflect her travels – she's instantly drawn to places where heritage lives in the hands of the artisans. 'When I come across a piece that draws me, I want to know more. There is always a journey behind it, a childhood memory, a family tradition, a skill passed down generations.'
Visitors can browse crystals, sandalwood, hand-bound books and even a signature perfume, Terra, created exclusively for Bait Elowal, its crystal- topped bottle designed to live on long after the scent has faded. Naturally, everything is rooted in sustainability. 'Craftsmanship has always been sustainable. It employs local hands, uses what is available and respects the pace of tradition. At Soghat Elowal, we're trying to reclaim that feeling. To build a sustainability narrative grounded in culture versus consumption.'
Ultimately, the space is more than just objects – it's a reminder to slow down and engage in the quiet joy of discovery. 'I want visitors to remember what it means to pause and engage with something that was made with care and intention.'
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