AI Hiring Revolutions: 97% of Top European Employers Are Missing the Mark, ETHRWorldEMEA
94% don't use location-based job suggestions
93% fail to show recently viewed roles
59% do not feature strong employer branding content
51% lack a clear employer value proposition
Advt
By ,
Agencies
Join the community of 2M+ industry professionals. Subscribe to Newsletter to get latest insights & analysis in your inbox.
Get updates on your preferred social platform Follow us for the latest news, insider access to events and more.
Despite growing pressure to build inclusive, tech-driven labour markets, most top European companies are failing to deliver a personalised and efficient hiring experience, according to Phenom's 2025 European State of Candidate Experience report . The study, which assessed the career sites of 100 leading organisations, revealed that 97% score poorly in using AI and automation to personalise job seeker engagement, a critical gap in attracting and converting top talent in a skills-first economy While companies are improving mobile application processes, multilingual content, and job descriptions, the absence of AI-driven features hinders candidate alignment, discovery, and application conversion.Phenom urges employers to adopt AI agents, conversational tools, and skill-matching engines to move from transactional to relationship-based recruitment. As European initiatives like the EU Pact for Skills call for smarter hiring ecosystems, HR leaders are being urged to reimagine the candidate journey as a competitive differentiator, not just a compliance requirement."There's a clear divide between those experimenting with AI and those truly harnessing it to transform hiring," said John Harrington, Sr. Director at Phenom, emphasising the need for personalised, GDPR-compliant experiences that scale with automation while meeting the expectations of today's workforce.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hans India
43 minutes ago
- Hans India
Students to Manage ₹20 Lakhs in Real Ad Budgets at AI-Powered 1-Year MBA in Digital Marketing by Digital Scholar
In a first-of-its-kind educational move, Digital Scholar has announced that students enrolled in its AI-powered MBA in Digital Marketing will gain hands-on experience managing ₹20 lakhs in live advertising budgets during the 12-month program. This innovative curriculum decision is part of the institute's mission to bridge the gap between academic learning and real-world execution — especially in today's AI-driven marketing landscape. While traditional marketing degrees have often leaned heavily on classroom theory and simulated projects, this bold move by Digital Scholar introduces a model where students don't just learn about marketing strategy — they execute it, track results, optimize campaigns, and learn through direct performance. Learning by Doing: Not Just a Degree, But Experience The digital marketing MBA course is structured to train students in full-funnel campaign strategy, covering performance marketing, social media ads, marketing automation, and campaign attribution. The ₹20 lakhs in ad spend is allocated across multiple live projects where students work on real briefs, client accounts, and deliver measurable results — a unique feature very few programs globally offer. This level of budget ownership helps students understand key industry metrics such as return on ad spend (ROAS), cost per acquisition (CPA), customer lifetime value (CLTV), and more. It also teaches students how to handle high-pressure campaign decision-making in a controlled learning environment — giving them a head-start in the workforce. Rishi Jain, Co-Founder & CEO of Digital Scholar, explains, 'We're not preparing students for exams. We're preparing them for the future of digital marketing, where AI, performance, and execution skills are non-negotiable. Managing real budgets is the fastest way to learn what truly works — and what doesn't.' Designed for the Modern Marketer This master degree in digital marketing by Digital Scholar has been built in collaboration with Woolf University, a European institution that ensures international academic standards. The MBA is globally accredited and PhD-eligible, making it ideal for students seeking an online MBA degree in marketing with global mobility and local relevance. The course is offered in both offline and online formats, making it accessible to students across India and even globally. The online MBA in digital marketing version mirrors the same rigor, mentor support, and placement guidance — ideal for working professionals or those seeking an online MBA marketing option. In terms of structure, the curriculum is broken into five learning clusters: ●Business & Entrepreneurship ●Digital Marketing Strategy & Performance ●AI Tools, Prompt Engineering & Automation ●Analytics, Attribution & Retention ●Capstone Project, Personal Branding & Internship Each module is led by experts from IITs, IIMs, and India's top agencies. The faculty includes real practitioners — not just academics — who've led multi-crore campaigns and trained teams at LinkedIn, eBay, and Meta. Internship, Portfolio, and Placements In addition to campaign execution, students also complete a live internship with a brand or agency, build a full-stack personal portfolio, and receive support in placements or freelance career planning. Digital Scholar has already placed 500+ students in companies such as Schbang, Hotstar, White Rivers Media, and various D2C brands. Students graduate with a personal website, certifications, and agency-level exposure that helps them stand out in job interviews and client pitches. This online MBA in digital marketing also emphasizes individual growth through weekly assignments, mentor reviews, and project milestones — ensuring consistent skill building throughout the year. Affordability and Value One of the most common queries for aspirants looking at digital MBAs is around affordability. The MBA in Digital Marketing fees at Digital Scholar are designed to be competitive, especially considering the real-world exposure, global credentials, and placement guarantee that come with the program. Compared to other MBA in Digital Marketing colleges, this program stands out not just for its AI-powered curriculum, but for its outcomes-first model — real campaigns, real budgets, and real brands. Students who apply early are eligible for merit-based scholarships, with opportunities to reduce their financial burden by up to ₹3.5 lakhs. Additionally, flexible payment plans are offered to make the program more accessible for graduates and working professionals alike. Admissions Now Open Admissions are currently open for the upcoming intake at Digital Scholar's Chennai and Mumbai campuses, along with the online MBA marketing format for remote learners. If you're looking to gain real-world experience, master AI tools, and build a career-ready portfolio — this may be India's best MBA in Digital Marketing to consider. Whether you're a graduate exploring next steps, a career switcher, or a freelancer looking to level up — Digital Scholar offers a path that's not just educational, but transformational.
Economic Times
an hour ago
- Economic Times
Gold price crashes: Should you bet on low gold rate and invest? Here is what experts are saying
Gold tends to do well in a low-interest rate environment. Gold is down this morning due to the positive news flow around global trade. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads FAQs Gold prices crashed on Thursday as easing trade tensions increased risk sentiment and weighed on demand for safe-haven assets. Spot gold was down 0.6 per cent at $3,362.59 per ounce after shedding 1.3 per cent in the previous session. U.S. gold futures dropped 0.9 per cent to $3,367.30. Following this week's trade deal between the U.S. and Japan, two European diplomats said on Wednesday the European Union and the U.S. are also edging toward a trade deal that could include a 15 per cent U.S. baseline tariff on EU goods and is down this morning due to the positive news flow around global trade... this is reducing downside risks for global growth and supports the prevailing risk-on mood in financial markets, said Carsten Menke, an analyst at Julius trade expectations meanwhile drove risk sentiment in the global financial markets propelling stocks to fresh record highs."Demand from safe-haven seekers has cooled while central bank buying stays sound, even though not as strong as earlier in the year. We still expect gold to move higher in the longer term," Menke said.A safe-haven asset during times of economic uncertainties, gold also tends to do well in a low-interest rate environment.U.S. President Donald Trump will visit the Federal Reserve on Thursday, the White House said, which could intensify tensions between the administration and the central bank. The Fed's policy meeting, scheduled for July 29-30, is expected to maintain interest rates within their current range. Investors anticipate the central bank will resume rate cuts in September. Elsewhere, the European Central Bank is also expected to keep interest rates steady on silver slipped 0.7 per cent to $39.02 per ounce, while palladium dipped 2 per cent to $1,252.70. Platinum fell 2.5 per cent to $1,376.45, its lowest in more than a week.A1. Spot gold was down 0.6 per cent at $3,362.59 per ounce after shedding 1.3 per cent in the previous session. U.S. gold futures dropped 0.9 per cent to $3,367.30.A2. Spot silver slipped 0.7 per cent to $39.02 per ounce, while palladium dipped 2 per cent to $1,252.70. Platinum fell 2.5 per cent to $1,376.45, its lowest in more than a week.
New Indian Express
an hour ago
- New Indian Express
European car market tumbles 7% in June
PARIS: Europe's new car market saw a sharp seven-percent year-on-year drop in June, with top economies Germany, France and Italy posting especially steep declines, according to automobile manufacturers' figures published on Thursday. The continent's car industry has laboured under an uncertain global economic outlook overshadowed by US President Donald Trump's threats of tariffs, as well as stiff competition from China, notably on the key electric vehicles market. According to the European Automobile Manufacturers' Association (ACEA), European sales dipped two-percent in the first half of 2025, with petrol and diesel models posting sharp 21 and 28 percent declines respectively. Hybrid models have caught up to fill in the gap, with sales rising 17 percent and the sector now representing more than a third of the market. Fully electric vehicles, seen as essential to the world's transition to a low-carbon economy in an age of man-made climate change, likewise saw sales rise, albeit at a more modest 22 percent compared to the massive expansions of previous years. Despite government subsidies to encourage more people to drive electric, such "EVs" only represent under 16 percent of the European market. "We are still far from reaching mass adoption," said the ACEA, which represents the continent's 16 major car, truck, van and bus makers. "Consumers clearly remain cautious, and more robust demand measures will remain a crucial element to get the transition up to speed," said the ACEA, which wants CO2 emission standards to be revised. Hinting at the looming threat of US tariffs, the ACEA said: "What is very also concerning for manufacturers is the notable drop in new registrations at a time when we already face an increasingly unpredictable trade environment and other threats to competitiveness." Jeep maker Stellantis suffered the worst June decline, with Europe's number two carmaker selling 30,000 fewer cars, or a 16 percent fall. Its Fiat and Citroen lines were worst-affected, with both brands in the middle of a shake-up to their models on offer. Top producer Volkswagen saw an around average eight-percent decline, while podium-placed Renault saw just a half-percent drop. Both Japan's Toyota and South Korea's Hyundai-Kia also saw around 10,000 fewer sales in June, with their market shares declining in the first half of the year.
