BLACKPINK's ‘JUMP' earns biggest YouTube music video debut of 2025
Released on July 11, the video quickly made waves, surpassing expectations and drawing intense fan reactions. However, the excitement surrounding the release led to unexpected technical issues, with YouTube experiencing a glitch.
They broke the internet, literally.
— AI Viral Insights (@playpal001) July 11, 2025
Fans noticed that the video's like count outpaced its view count, causing confusion. Some speculated that the platform had "frozen" the views. In response, YouTube confirmed that the issue was caused by a surge in real-time engagement, which they were actively addressing.
YouTube support reveals BLACKPINK broke the platform with their 'JUMP' video after fans noticed likes outnumbered views. pic.twitter.com/ZEk1EGkcs7 — Buzzing Pop (@BuzzingPop) July 11, 2025
The "JUMP" music video, which garnered 1 million likes in just over an hour, also earned the title of the fourth-fastest music video by a female K-pop act to hit this milestone. This record-breaking speed places it among the top tier of BLACKPINK's achievements. The video exceeded 9.3 million views and 1.8 million likes just hours after release, further solidifying the group's dominance in the digital music world.
The song itself is the group's first new release in nearly three years, following their August 2023 track "The Girls (Blackpink the Game OST)." It debuted live during BLACKPINK's DEADLINE World Tour opening concert in Goyang, South Korea, on July 5, 2025. The track was co-written by Teddy, Diplo, and several other collaborators, with Diplo also co-producing. The accompanying music video, directed by Dave Meyers, features bold visuals and hardstyle sound elements, resonating with fans worldwide.
Despite early critiques surrounding the tour's management and content, "JUMP" has proved to be a massive success, reaffirming BLACKPINK's status as global superstars. The DEADLINE World Tour will continue into 2026, with upcoming stops across North America and beyond.
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BLACKPINK's ‘JUMP' earns biggest YouTube music video debut of 2025
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