Box Office EXCLUSIVE: War 2 gets IMAX exclusivity; Has Sun Pictures misused the big screen format on Coolie poster?
Meanwhile, Sun Pictures have sparked confusion by incorrectly suggesting their film Coolie, that's also releasing on the same day as War 2, is IMAX-approved. This has created a controversy, with IMAX, allegedly, having to clarify a few things directly with the makers of Coolie.
YRF Confirms Theatrical Exclusivity Of War 2
YRF's strategic deal ensures War 2 is the sole Indian film on IMAX screens globally for two weeks. Only a Hollywood film, Weapons by Warner Bros, will share IMAX screens outside India during this period. IMAX's global policy is clear and that is that theatres cannot screen non-IMAX films in IMAX auditoriums when an IMAX-formatted film is available. This rule protects the premium experience that IMAX wishes to deliver to its audiences.
IMAX Supports War 2; Allegedly Expresses Concern Over Coolie Misrepresenting Their Brand
IMAX strongly supports War 2 and have launched global promotions, highlighting their trust in YRF and the film's potential. In contrast, Sun Pictures placed the IMAX logo on Coolie's posters, despite IMAX declining to screen the film. IMAX has reportedly expressed concern, noting that this misrepresentation misleads fans and risks harming the format's credibility and industry relationships. While not intentional, Sun Pictures' actions have caused unnecessary confusion.
The IMAX Dispute Between War 2 and Coolie, Serves As A Reminder The Honesty In Marketing Is Essential
War 2 is poised to dominate IMAX screens worldwide. Its third-week run hinges on its success and IMAX's scheduling for upcoming releases. The controversy with Coolie serves as a reminder that transparency is vital in the film industry. Sun Pictures' error with Coolie just proves the importance of accurate promotion to uphold trust and ensure audiences enjoy the premium cinematic experience that they deserve.
War 2 And Coolie In Theatres From 14th August, 2025
Both War 2 and Coolie play in theatres from 14th August, 2025. However, only War 2 will play in IMAX. Stay tuned to Pinkvilla for more such exclusive updates on both movies.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hans India
13 minutes ago
- Hans India
Gallery G Brings ‘On the Go' to Hyderabad from 11th to 13th July at Taj Krishna
Redefining how art is experienced and shared, Gallery G proudly brings the second edition of its ambitious travelling initiative, 'On the Go', to Hyderabad. Following a resounding debut at the Raja Varma Hall, Taj Malabar Resort & Spa in Kochi from 2nd to 4th May 2025, the exhibition now journeys to the Taj Krishna, Hyderabad, from 11th to 13th July 2025. Breaking Boundaries: Art Beyond the Gallery For over two decades, Gallery G has been a pillar of the Indian art world, celebrated for its museum-quality curation, insightful storytelling, and unwavering commitment to both classical and contemporary Indian art. With On the Go, the gallery brings its vision directly to its patrons — city by city, story by story. 'We've been incredibly fortunate to have collectors, friends, and supporters from across India. It's time to go where the love has come from. On the Go is about breaking geographical boundaries — bringing our carefully curated exhibitions to audiences who've always been a part of our journey,' says Gitanjali Maini, Founder & Managing Director, Gallery G. Why Hyderabad? In the first phase of this travelling initiative, Gallery G is focused on key cultural cities across South India. Hyderabad — a city steeped in aristocratic legacy, architectural elegance, and intellectual depth — emerged as a natural choice. As one of India's most distinguished princely states, its confluence of old-world sophistication and modern sensibilities makes it an ideal canvas for On the Go. 'Hyderabad represents everything we stand for — legacy, discernment, and a deep-seated appreciation for the arts,' adds Maini. A Curated Confluence of Mastery and Modernity The Hyderabad edition presents an exceptional mix of voices from across India's diverse art landscape — from Progressive Modernists to regional stalwarts and contemporary trailblazers. Featured artists include: Ganapathy Hegde, Bharati Prajapati, Sangeeta Baid, Jai Khanna, Avinash Veeraraghavan, Leon, Bhiva Punekar, and Rabin Dutta (Bengal); alongside Telangana-based artists such as Srinivasulu, Surya Prakash, and Redappa Naidu . The showcase also includes works by modern masters like M. F. Husain, Yusuf Arakkal, V. S. Gaitonde, and S. M. Pandit, as well as traditional Tanjore & Mysore paintings like Ram Pattabhisheka & Vishnavite icons & sculptures like the Bhagavati of Kerala, and rare silver-filigree furniture and many more 'Each artist in this show has been chosen for their ability to command attention — not just in a gallery setting but in the broader cultural imagination. This is a portrait of India's evolving visual identity,' Maini emphasizes. More Than an Exhibition Beyond the curated displays, On the Go in Hyderabad features a series of intimate engagements for collectors and art lovers, including a special talk on art as History, a session with acclaimed historian and author Manu S. Pillai for patrons. Event Details: Dates: 11th – 13th July 2025 Venue: Taj Krishna, Hyderabad Timings: Friday, 11th July: 12 PM – 5 PM Saturday, 12th July: 11 AM – 7 PM Sunday, 13th July: 11 AM – 6 PM Founded in 2003 in Bangalore, Gallery G is a leading voice in Indian art, renowned for its refined curatorial approach, scholarly precision, and storytelling-driven exhibitions that traverse time periods, genres, and artistic movements. With On the Go, the gallery continues its mission to bring India's visual heritage directly to its patrons. Delete Edit
The Hindu
19 minutes ago
- The Hindu
Salty Nerd launches six new vodka flavours
In a market that worships tradition and legacy, a new player has come along to stir the pot — literally. The latest formulate of Blisswater Industries, Salty Nerd Vodka, is now available in stores across the UAE, Goa, and Karnataka and will make its presence in Chhattisgarh and Odisha soon. From the house that created Yaksha, the blended whisky, and Rahasya — the cult Indian infused vodka — comes a lineup that is targeted at Gen Z and the young at heart. 'We didn't just create another brand; we created a vibe,' says Varna Bhat, founder of Blisswater Industries. 'With Salty Nerd, we are bringing the fun back into vodka. It is the spirit for the new generation.' Distilled from premium grains and charcoal filtered for that extra layer of purity at an ABV of 42.8%, this is not a vodka to be drowned in mixers, rather, chill the bottle, pour a glass, and have it neat. Available in a 750ml bottle that starts at ₹1,500, depending on the territory of purchase, it also comes in a cool 180ml hip flask. The six flavours launched in this series are: Classic – Clean, crisp, and smooth Liberal Lemon - Zesty infusion of sharp lemon and sweet, aromatic lime. Capitalistic Cola - Sweet with a pinch of spice, its flavour has hints of vanilla, cinnamon, nutmeg, and caramel Woke Mint - Crisp and fresh with subtle Imperial Salted Caramel - Creamy salted caramel-laden mouthfeel spot-on for toffee and toasted sugar notes. Conservative Cherry - A combination of subtle florals, tart edges, and plummy dark-fruit undertones. Salty Nerd Vodka finds distribution in high-end African and UAE outlets and top-tier bars in Goa and Karnataka. The rollout in Chhattisgarh and Odisha begins this month, with the rollout in the rest of India spread over the following months.
Time of India
20 minutes ago
- Time of India
Step-by-step guide to register for TEZ FFMIC 2025
How to register for FFMIC 2025: Garena is back with a bang! After a gap of three years, the popular battle royale game returns to the Indian esports scene with the Free Fire MAX India Cup 2025 (FFMIC 2025). This is the first major Free Fire MAX tournament to be held in India since the original Free Fire was banned in 2022. With a massive prize pool of ₹1 crore, the event promises fierce competition and exciting gameplay for fans and players alike. What Is Free Fire MAX India Cup 2025? The Free Fire MAX India Cup (FFMIC 2025) is an official esports tournament hosted by Garena. As the original Free Fire game is still banned in India due to security concerns, this event will be played on Free Fire MAX, the upgraded version with enhanced graphics and smoother performance. This tournament marks Garena's commitment to reviving the Indian competitive scene and giving players a fresh platform to showcase their gaming skills. FFMIC 2025 Format and Dates View this post on Instagram The FFMIC 2025 tournament will begin with In-Game Qualifiers on July 13, 2025. From there, the top 48 teams will move on to the Online Qualifiers, which will run from July 16 to August 3. The tournament structure includes: - League Stage: August 22 – September 14 Played in both Clash Squad and Battle Royale modes - Clash Squad Finals: September 27 - Battle Royale Finals: September 28 Top 12 teams will battle for the title Who Can Register for FFMIC 2025? To join the TEZ Free Fire MAX India Cup 2025, players and teams must meet these eligibility criteria: View this post on Instagram Each player must have at least Diamond 1 rank and be at Level 40. Players must be citizens of India and currently living in India. Each team must have 4 to 5 players. Players must be at least 16 years old on the match day. If a player is between 16 and 18, they must submit parental/guardian consent. Players can only participate in one team (no multiple teams or alternate accounts). To change your team, you must disband the current one—but only if you haven't played a match. Players must read and agree to the tournament rulebook. Step-by-Step Guide: How to Register for Free Fire MAX India Cup 2025 If you're ready to be part of FFMIC 2025, here's how to register in just a few steps: 1. Open the Game: Launch Free Fire MAX on your mobile. 2. Locate the Registration Banner: In the game lobby, tap the TEZ FFMIC 2025 banner located at the bottom right corner of the screen. 3. Create or Join a Squad: Click 'Create Squad' and enter your team name and contact details. You can also use the Recruit option to invite teammates or join a squad already made by your friends. 4. Confirm and Submit: Once your team is complete and all information is filled out, you'll be registered for the in-game qualifiers starting on July 13, 2025. Why You Should Not Miss FFMIC 2025 The Free Fire MAX India Cup is more than just a tournament—it's a chance to rise as one of India's top esports players. With a whopping ₹1 crore prize pool, live streaming coverage, and national exposure, this is your moment to shine. Whether you're a seasoned pro or a rising talent, FFMIC 2025 offers the perfect platform to showcase your strategies, teamwork, and skills in both Clash Squad and Battle Royale modes. The FFMIC 2025 is your ticket to India's biggest Free Fire MAX esports comeback. With simple registration steps and exciting formats, there's no better time to jump back into action. Don't miss out—register for Free Fire MAX India Cup 2025 today and get ready to battle it out for glory and cash prizes! To stay updated on the stories that are going viral, follow Indiatimes Trending.
