G6 Hospitality's Revenue Management Program Delivers Double-Digit Growth and Outperforms Market
06/24/2025, Dallas, Texas // PRODIGY: Feature Story //
G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the results of its Revenue Management Services (RMS) program, which continues to deliver superior performance for participating properties compared to the broader portfolio and the market at large.
The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly strategy calls with dedicated revenue managers. These initiatives allow general managers to focus on guest experience while G6's experts optimize pricing, channel mix, and promotional strategies.
Properties enrolled in the G6 Revenue Management Services program saw an impressive 11% year-over-year revenue growth in the first quarter of 2025, more than double the growth rate of the rest of the portfolio and significantly ahead of industry benchmarks. These properties also achieved a 10% higher Average Daily Rate (ADR) compared to non-RMS properties, reflecting the program's effectiveness in optimizing pricing and maximizing revenue opportunities.
The RMS program's impact is especially pronounced on G6's app & website. In Q1 2025, properties under revenue management saw web and app channel growth of 11.5%, while the rest of the portfolio experienced a 4.4% decline. This digital uplift is driven by advanced dynamic pricing, OTA optimization, and a dedicated central performance marketing team that ensures each property is positioned to capture demand across all segments.
The program continued to demonstrate momentum in April 2025. Revenue-managed properties posted a 9% revenue growth for the month, compared to just 0.7% for non-revenue managed hotels. Web channel growth for RMS properties stood at 11%, dramatically outpacing the 0.6% growth for non-RMS properties. Average Daily Rate (ADR) for RMS properties reached $78.24, a significant premium over the $66.68 ADR for non-managed properties.
'Our Revenue Management Services program is designed to empower our franchisees with cutting-edge tools, strategic expertise, and real-time data to drive results,' said Sonal Sinha, CEO of G6 Hospitality. 'The success we're seeing—higher ADR, more direct bookings, and significant revenue growth—demonstrates the value of our hands-on, data-driven approach. We're proud to help our partners outperform the market and deliver exceptional value to their guests.'
This announcement follows G6 Hospitality's recent launch of the AI-powered My6 app, which delivers a faster, more personalized booking experience and has already driven a 14% year-over-year increase in direct bookings. Together, these initiatives underscore G6 Hospitality's commitment to leveraging technology and data to drive growth, enhance guest satisfaction, and support franchisee success.
About G6 Hospitality LLC
G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 and Studio 6 brands in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.
For more information, please visit www.g6hospitality.com.
Contact Details
G6 Hospitality LLC
Anupriya
+91 97911 63065
[email protected]
Company Website
https://g6hospitality.com/
Source published by Submit Press Release >> G6 Hospitality's Revenue Management Program Delivers Double-Digit Growth and Outperforms Market
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
10 minutes ago
- Yahoo
Jim Cramer on APA Corporation: 'No Denying That Apache's Cheap Versus Its Assets'
APA Corporation (NASDAQ:APA) is one of the top 10 S&P 500 winners of the day that Jim Cramer highlighted. During the episode, Cramer commented that the stock is cheap as compared to its assets, as he said: 'Finally rounding things out… APA, the old Apache, [it] can run, but they can't hide. This is an oil and gas company, primarily natural gas. Apache's been a huge disappointment over the years. Maybe now that it's APA, it won't be. Well, anyway, maybe M&A's picking up. Workers in hard hats and safety gear processing oil and gas in a US refinery. APA (NASDAQ:APA) is an independent energy company engaged in the exploration, development, and production of natural gas, crude oil, and natural gas liquids, with additional global exploration and project interests. While we acknowledge the potential of APA as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
10 minutes ago
- Yahoo
Jim Cramer Notes That NRG Works Directly With Tech Companies
NRG Energy, Inc. (NYSE:NRG) is one of the top 10 S&P 500 winners of the day that Jim Cramer highlighted. During the episode, Cramer mentioned the stock and commented: 'Then there's NRG. I mean, it's part of a small group of utilities known for their relatively clean power, and a lot of tech companies want clean energy for their data centers. NRG works directly with them, and it also partners with GE Vernova, a Charitable Trust holding that makes the turbines for their power plants.' Close up image of an engineer inspecting the control panel of a modern power plant. NRG Energy (NYSE:NRG) is an energy and home services company that generates and sells electricity from several sources. The company also provides smart home solutions and offers a wide range of retail and energy management services. On June 26, the stock's coverage was initiated by Barclays with an Overweight rating and a $197 price target. Analyst Nicholas Campanella noted that NRG operates a competitive power and natural gas business in the U.S., supported by a home services segment that aligns with its broader growth strategy. Barclays views NRG Energy (NYSE:NRG) as offering notable upside sensitivity to power prices, while trading at one of the lowest valuations among independent power producers. While we acknowledge the potential of NRG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
10 minutes ago
- Yahoo
Jim Cramer on Coinbase Stock: 'I Think This One's Going Higher'
Coinbase Global, Inc. (NASDAQ:COIN) is one of the top 10 S&P 500 winners of the day that Jim Cramer highlighted. Cramer showed a bullish sentiment toward the stock and broader crypto group, as he said: 'Next, Coinbase. Alright, the cryptocurrency stocks, they just never want to quit. And this is a group that matters, even if older portfolio managers don't care [and] look the other way. I think this one's going higher, to who knows where.' A shot of someone securely accepting crypto assets as payment, showcasing the company's payment solutions. Coinbase Global, Inc. (NASDAQ:COIN) operates a platform for crypto assets, and it offers consumer accounts, institutional trading services, and developer tools for building onchain applications. In February, Cramer commented that he would prefer investors just buy Bitcoin instead of the company stock, as he said on February 4: 'Listen, sunshine, just go buy coin, just go buy the Bitcoin. Well, yeah. What do we do with the Coinbase? We don't want the Coinbase, we want the Bitcoin because that could be a, by the way, the, we make that special petroleum reserve slash Bitcoin reserve, that'll do better than Coinbase.' While we acknowledge the potential of COIN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None. Sign in to access your portfolio
