Jordan Brand Banks on the Air Jordan 3 "Pure Money" in This Week's Best Footwear Drops

Hypebeast

19 hours ago

Paris Fashion Week concluded this past weekend after offering an endless stream of news for fashion enthusiasts, as well as ample footwear headlines too. While we continue to recap all of the major moments, another set of 10 sneaker drops has been prepared byNike,PUMA,Salomon,Jordan Brand,ASICS,adidas, andDr. Martens. Per usual, let's start with what news caught our eye this past week before breaking down everything to come.
We put together a round-up ofwhat kicks Paris Fashion Week attendees wore, from unreleased collabs to exciting new models. As for the traditional news, Nike made noise by officially revealing both itsLEGO-themedDunk Low and theSB Nyjah 4. It also had another chapter of itsPattacollaboration involving the Air Max 90 'The New Wave' presented. As for Jordan Brand, it introduced theAir Jordan 40while an in-hand look at the wear-away layers of the Air Jordan 1 High OG'Self-Expression'surfaced.
New Balance shook things up with another hybrid sneaker, the1890, which is part-Wallabee, part-running shoe. It also saw anotherAURALEEcollaboration previewed, featuring the much anticipated 204L model. The silhouette also appeared inthree Kith colorwayscourtesy of Ronnie Fieg. Meanwhile,Kith Womendropped its take on the new PUMA H-Street. adidas rounded out the week with new collaboration previews from three of its key partners:Song for the Mute,Bad Bunny, andWales Bonner.
Now that you're caught up with the latest headlines from the sneaker industry, let's take a look at this week's 10 most important drops, starting with another Kobe Bryant-themed take on the Nike Air Force 1 Low. Once you make your way through the list,don't forget to head over to HBX to shop styles that are available now.
Release Date:July 1Release Price:$120 USDWhere to Buy:NikeWhy You Should Cop:Get ready for another Kobe Bryant-themed Air Force 1 Low launch from Nike as the 'Triple White' colorway makes its debut. A snakeskin-inspired texture stretches across the familiar composition while the two silver dubraes read 'Mamba' and 'Forever.' The heel also nods to the late superstar, offering '8' and '24' callouts at the heel tabs and hosting the Sheath logo at the lateral heel.
Release Date:July 1Release Price:$120 USDWhere to Buy:PUMAWhy You Should Cop:The Mostro sneaker and its variants have been a dominant force in the footwear space for PUMA since returning last year. Now, the German sportswear brand is looking to expand its prominence by introducing the Mostro Jelly. The women's style is semi-translucent throughout its synthetic and rubber build, making it a go-to for warm summer days. It debuts this week in monochromatic finishes of 'Peaceful Blue' and 'Lemon Sherbert.'
Release Date:July 2Release Price:$160 USDWhere to Buy:HBXandSalomonWhy You Should Cop:South Korean label J EONGL I has teamed up with Salomon to rework the XA PRO 3D into two new colorways. The model's typical zig-zag overlay has been removed, resulting in a sleeker look that now sees debossed detailing at the upper. Drawing inspiration from cliffs and fossils, its 'Sierra' and 'Asphalt' compositions present monochromatic finishes of orange and black while technical detailing like the Quicklace system and 3D Advanced Chassis ensure each pair is exploration-ready.
Release Date:July 2Release Price:$145 USDWhere to Buy:SNKRSWhy You Should Cop:Nike has kept a constant stream of archival models returning to shelves in recent years, especially ACG silhouettes from the '90s and '00s. Adding to the list this week is the ACG Phassad, which initially arrived as a trail runner in 2003. A tent flap-inspired shroud reaches across the sneaker, concealing the lacing system. The lead looks of 'Cave Stone' and 'Yellow Zest' recreate retro color schemes of blue and brown and yellow and gray respectively.
Release Date:July 3Release Price:$205 USDWhere to Buy:SNKRSWhy You Should Cop:18 years later, the Air Jordan 3 'Pure Money' is as clean as ever. It's finally returning to shelves this week with a white leather build that is accented by 'Metallic Silver' detailing and off-white elephant print at the nubuck mudguards. Jumpman branding adorns the heel, which also features a 'PURE $' callout underneath the heel tab.
Release Date:July 3Release Price:$220 USDWhere to Buy:HBXandASICSWhy You Should Cop:The headliner of last week's edition of best footwear drops is back for round two as JJJJound and ASICS present their 'White/Marshmallow' rendition of the GEL-QUANTUM 360 I AMP again. It introduced the new model by combining a white synthetic upper with off-white detailing at the GEL-backed sole unit. Callouts to JJJJound are visible at the heel tab and sockliner to complete the pair.
Release Date:July 3Release Price:$135 USDWhere to Buy:SNKRSWhy You Should Cop:Ja Morant is back with another thirst-quenching flavor of his Nike Ja 2 made in collaboration with Kool-Aid. Now dropping in 'Tropical Punch,' it features red-to-purple coloring across its upper while sporting an icy outsole as well. Looking closer at the pair, not only is Kool-Aid branding visible at the tongue, but water droplets are recreated and scattered evenly across the upper.
Release Date:July 3Release Price:$90 USDWhere to Buy:adidasWhy You Should Cop:Damian Lillard's partnership with adidas hits a milestone this week as the adidas Dame series hits its 10th numbered entry with the adidas Dame X. Revealed during the most recent NBA All-Star Weekend, shortly after Lillard signed a lifetime contract extension with the brand, the Dame X adopts adidas Basketball's contemporary design language with wavy linework present throughout the upper. Priced at a mere $90 USD, it is one of the brand's least expensive signature shoes to date and will begin its rollout in this 'Dame's Light' look that pairs an orange toe with green and blue at the midfoot and black around the collar.
Release Date:July 3Release Price:$120 USDWhere to Buy:SNKRSWhy You Should Cop:The classic proverb, 'if it ain't broke, don't fix it,' seems to be the motto at Nike SB as the skate division continues to offer new renditions of the SB Dunk Low as a focal point of its seasonal footwear ranges. This 'Dark Team Red/Olive Flak' concoction is the latest to emerge from the line, pairing a suede upper in green and red with leather maroon Swooshes on each side. Meanwhile, the standard stitched sole sees off-white present at the midsole and blue at the outsole.
Release Date:July 3Release Price:TBCWhere to Buy:Dr. MartensWhy You Should Cop:NÒMARHYTHM TEXTILE's artisan craftsmanship meets two of Dr. Martens' beloved silhouettes: the 1461 and Isham. Both feature the brand's signature 'Draw Your Garden' print throughout. The former offers a blend of red, blue, and black floral panels in a patchwork arrangement. As for the Isham, the mule presents white and blue flowers atop a black leather base.