Indian smartphone market grows 7 per cent, iPhone 16 drives Apple's numbers
Apple's sixth-place finish may not seem impressive at first glance, but there was clear interest in its current-generation models. The iPhone 16 series made up more than 55 per cent of Apple's total shipments in the quarter. However, the iPhone 16e — the most affordable version in the lineup — did not perform as well. 'The iPhone 16e lost momentum post-launch, as consumers questioned the value of its single-camera design and largely unrealised Apple Intelligence features,' Chaurasia added.Other brands have also contributed to the mid-range and premium smartphone space in India. Motorola, which ranked seventh, focused on expanding its reach in smaller cities. Infinix gained popularity among young buyers, especially with its design-forward marketing and gaming campaigns. Nothing continued its growth story, with a 229 per cent YoY jump driven by models like the Phone 3a Pro and CMF Phone 2 Pro.Going forward, the Indian smartphone market will likely depend more on channel activity than new product launches in the second half of 2025. Chaurasia noted that 'brands are actively locking inventory with distributors and retailers through channel incentive programs ahead of the upcoming festive season.' Canalys expects these efforts to boost short-term sales, but projects a modest overall decline for the full year due to structural demand challenges.- Ends
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