Lorraine star swipes at Meghan Markle before realising 'that sounds ruder than I thought'
Lorraine Kelly's showbiz guru Ross King couldn't resist making a cheeky swipe at Meghan Markle as he revealed the Duchess of Sussex's latest business news
An ITV star on Lorraine couldn't resist making a cheeky remark about Meghan Markle at the start of the show.
As he introduced the Hollywood news segment, LA correspondent Ross King sprung a surprise with what he termed "shocking news".
The conversation steered towards Meghan's decision to scale back on the products she had earlier marketed this year.
Initiating the topic with a light-hearted reference, he said, "Let's not mention jam, let's say it was spread," referring to the Duchess's popular jams that were snapped up within minutes upon their debut.
Making a playful jest, he added: "Meghan Markle spread... That in itself sounds somewhat ruder than I thought it was going to be."
Ross then remarked on the secrecy surrounding the exact number of jars sold by noting: "Well done, she sold out, but here is the bit of sad news that I bring to the world this morning."
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Ross King took a cheeky swipe at Meghan Markle
While Lorraine herself chuckled in the background, Ross delivered more news: "You might not be able to get it ever again."
He mocked the idea that the news wasn't too surprising and delved into Meghan hinting at switching path from jam production.
The April release of Meghan's As Ever range was immensely successful, selling out in just 45 minutes and featured items including jams, honey, and herbal teas.
However, in her podcast's last episode, Confessions of a Female Founder, Meghan disclosed her intentions to "step back, gather data from the launch, and figure out exactly what As Ever could be."
She elaborated on her future aspirations saying: "I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer's needs are seasonally."
The Duchess of Sussex recently entered the business world with her brand, As Ever
(Image: Getty Images )
"My heart is very deeply in my home. Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that."
When questioned about the possibility of venturing into a clothing line, Meghan expressed her interest, stating: "Fashion is a category I plan to explore down the line because I find it to be an interesting space for me."
As reported by Fast Company, Meghan also shared her uncertainty about defining her professional identity, saying, "If I had to write a résumé, I don't know what I would call myself."
On her As Ever website, products like the $12 Herbal Lemon Ginger Tea and $15 Flower Sprinkles have sold out, alongside other items such as shortbread and crepe mixes.
However, the website hints at future offerings with a "more coming soon" message.
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Lorraine airs weekdays from 9am on ITV1 and ITVX.
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