'I tried world's rarest honey and price was as astounding as the taste'
When it comes to shopping, many of us like to treat ourselves every now and then to something a little more luxurious. For some of us it might be new clothes, others love to buy new games, and many love to indulge in luxury food items. But would you go as far to pay a fortune for pure honey?
One man recently spent a fortune on the "world's most expensive" jar of honey - which is sold in Harrods - and has shared his honest thoughts on whether the product is worth it or not. The rare Turkish honey, by Elvish, was harvested in the remote mountains of Artvin.
The honey is so valuable and rare because of the extreme conditions in which it is made. The bees that produce the honey belong to an endangered subspecies known as 'Apis mellifer causasica'. Harvesting is a gruelling task; teams have to go on an eight-hour journey through the mountains to extract it from a cave in Scaricayir Valley.
The company said: "Elvish honey is harvested using 4,000-year-old techniques passed down through Laz culture. We use traditional Blackhives (Karakovan) made from hollowed linden trees, where beekeepers do not interfere with the natural life cycle of the colony. The queen bee is never replaced artificially. If she dies, the entire hive may perish - making each jar of honey the result of a fully natural and uncontrollable process."
According to Elvish's website, the hive produces only 10 to 12kg of honey per year. The product is sold in Harrods, in a fancy black box which comes with a decanter, a beautiful bottle, and a wooden spoon. But many cannot get passed the price, as it is sold for a staggering £1,250.
Popular London food reviewer Carmie Sellitto, better known as @touchdaylight on TikTok, loves trying expensive and unique products around the world. So, of course he had to give the honey a go.
Sharing his review, Carmie said: "I am going to be so real with you guys, I spent so much money on this... let's take a look." He couldn't believe it when he opened the box and found the honey "in its own brief case."
Carmie added: "I genuinely cannot believe this is in my presence right now. It's not just honey, it's the most rare honey in the world. Formed in Turkey, no humans even touch it. It's like the gold of all honey. This is so rare."
He said it "smells like gold."
Carmie poured the honey onto the wooden spoon and was amazed by how smooth it looked.
According to Elvish's website, the product is best to enjoy on an empty stomach. However, Carmie decided not to honour this suggestion, deciding instead to pour the honey over some McDonald's chicken nuggets.
He said: "There are absolutely no words to describe how unreal that just tasted. I need 25 more bottles of this. I've never experienced anything like this. This is by far the best thing I've tried on my food journey."
Commenting on the video, one person said: "Evlish honey looks amazing."
But others weren't so sure. "Why would anyone spend £1250 on honey?" questioned one. "What a stupid waste of money," declared another.
One other said: "I buy local honey from where I live, extracted from the hive, fresh every morning. £8.99. That will do for me."
Another shared: "I get the most incredible honey for free from my neighbours. Beautiful, light, fragrant honey."
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