YouTube Just Changed What A ‘View' Means — But Don't Celebrate Just Yet
There's been a lot of noise this week about YouTube Shorts 'view count inflation.' But let's be clear: this change is more about optics than impact.
YouTube's new policy, effective March 31, shifts the definition of a view to match what already exists on TikTok and Instagram Reels — counting a view the moment a video starts playing or replays. Superficially, this makes creators look like they're getting more views. But here's the catch: the actual amount of time audiences are spending watching Shorts isn't changing. It's the definition that's looser.
If this sounds familiar, it should. It's straight out of the Facebook playbook.
Back in 2015-16, Facebook aggressively promoted video by showcasing eye-popping view counts — sometimes millions per video. But these were often just impressions, far removed from the meaningful 30-second views that YouTube required on long-form content. It inflated the sense of reach and engagement, misleading creators and advertisers alike. YouTube, ironically, is now adopting the same strategy — repackaged for Shorts.
Previously, YouTube counted a Shorts view only after a few seconds of watch time — not as long as the 30 seconds required for long-form videos, but still enough to filter out a meaningless scroll. Now, a view is counted the instant a video plays. If it loops (as Shorts often do), each new cycle counts again. This change brings YouTube into alignment with TikTok and Reels, which also count any autoplay as a view.
On paper, it means creators will suddenly see much higher view counts. But that's not because they've cracked the algorithm or created better content — it's because YouTube moved the goalposts.
Importantly, YouTube is preserving the original metric under a new name: 'engaged views.' This is the stat that matters — not just for creators trying to build real audience relationships, but also for monetization. Revenue sharing and Partner Program eligibility will still be based on engaged views.
YouTube says it made the change in response to creators asking for better visibility into how often their content is seen. That's partially true — but it's also a smart move to make YouTube Shorts look more competitive.
Short-form is a battleground. TikTok remains dominant in culture and viewership. Reels is Instagram's answer. Shorts, while growing, has always had a comparative optics problem — creators would often post the same video across platforms and notice YouTube's view count lagging. The new metric closes that gap — but without fundamentally improving performance or audience quality.
In other words: it's a perception shift, not a product shift.
This change also simplifies storytelling for creators when pitching brands. It's easier to say 'this Short got 100k views' than explain 'it had 40k meaningful views, 100k impressions.' That has real implications for brand deals and CPM negotiations — but risks creating a new layer of noise and vanity metrics in the creator economy.
Engaged views. Watch time. Audience retention. These are the real indicators of whether content is working.
For brands looking to partner with creators, the key is to go beyond headline view counts. The real value comes from creators who can consistently engage and influence — not just stop a thumb-scroll for half a second.
For creators, this change means your view counts might spike — but your real task remains unchanged: make content that holds attention. Metrics like average watch duration and click-through rate on YouTube remain far more valuable for understanding your impact and potential earnings.
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30 minutes ago
- Yahoo
Woman Who Doesn't Open Doors, Order Her Own Food Speaks Out About Controversial 'Princess Treatment' Content (Exclusive)
Courtney Palmer had been making "princess treatment" videos for months before her recent video went viral Palmer found herself at the center of controversy when she posted about a typical date night for her and her husband of 18 years The video, which amassed 4.5 million views, sparked online debate about healthy relationships, but Palmer tells PEOPLE it was taken out of contextThe idea of "princess treatment" isn't new to the internet. Over the years, videos about leaning into your feminine energy have gained in popularity, with instructions on how to help women "tap into their feminine potential" and let their partner lead. Inspired by these, Courtney Palmer decided to create videos about her life as a stay-at-home mom and how she and her husband delegate responsibilities. Palmer, 37, tells PEOPLE she started posting TikToks in February, showing off her outfits and sharing "day in the life" videos. Hoping to gain more traction, she decided to create a video about the differences between being a housewife and a stay-at-home mom. Her content, where she talks to the camera for five to seven minutes, began to take off. She decided to create her now-viral "princess treatment" series, explaining all the things her husband does for her. On June 21, Palmer posted a TikTok to her account, detailing what a typical date night looks like for the couple. "If I am at a restaurant with my husband, I do not talk to the hostess, I do not open any doors, and I do not order my food," she said. She also addressed the minor interactions that occur during the process, such as at the coat check and valet. In the five-minute video, Palmer said she doesn't "make eye contact" or speak to the hostess, opting to let her husband "lead." She also rarely speaks to waitstaff, having her husband order everything. "I want him to order for me. I like when he orders for me," she said in the clip. "It's not that I'm not capable of ordering for myself, it's just a fun princess treatment sort of thing." "You don't need to overspeak or overexert yourself," she added. "...You're not going to be laughing loudly, speaking loudly, or demanding the attention of the room when you're at a restaurant." The video went viral, amassing 4.5 million views. The comments section was flooded with concern, leading to a wider discussion about gender roles and healthy relationships, striking comparisons to "tradwife" culture. It also inspired parodies and stitches, taking social media by storm. Some people suggested that this type of "princess treatment" is "regressive" for women, and argued against the idea that women need to be "quieter" in order to be deemed "feminine." However, Palmer insists it was taken out of context, erroneously creating a narrative that she was a "silent woman who isn't allowed to speak." "I speak, I laugh, I make decisions in my life. We go out, and we have lovely dinners," she exclusively tells PEOPLE. "I enjoy the grace of my husband taking the lead, confirming the reservation he made. He pulls out my chair, orders for me after I've decided what I'd like to eat. It's not control, it's care." Despite her video implying otherwise, Palmer notes that she does interact with restaurant workers and "finds joy in connecting with the waitstaff and hostess and having those small moments of chit chat," such as asking where the food is sourced. Palmer admits she was "completely blindsided" by the response to her video. "My content was reaching a community of 16,000 followers, and I was grateful to have a very sweet community. All of a sudden, overnight, I thought, 'Oh my gosh, some of these comments are mean,' " she says. "Then I thought, 'That's okay, it'll run its course within 48 hours.'" Palmer shares that, upon reviewing the analytics of her video, she noticed that most people only watched the first 30 seconds of it, and many were missing context from the rest of the series. "People started to make more videos, and I was completely shocked and felt bad. I didn't mean it like that and they're missing context from the other videos," Palmer shares. "I didn't think the backlash would go on for as long as it has. It breaks my heart, we're all just trying to do our best." While people's perception of "princess treatment" seems to vary, Palmer defines it as "a gentle way of living." "It begins with how you care for yourself. It's not about him, it's about you. You're choosing softness, calm and grace. It's very intentional," Palmer says. "You're speaking kindly to yourself. You're making space for that peace by embracing your feminine energy without shame." 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Their relationship dynamic came very naturally, as Palmer says her husband is "so attentive" and "always made me feel so special." "He adores me and goes over the top to make me feel loved. He has always been this way. We never had a conversation about any of the things that I talk about in any of my videos, we just naturally fell into it," Palmer shares. "That's what I'm trying to tell through my videos. When you show up in a certain way, he will act in this way, naturally. It's not about forcing or manipulation. You're not playing a game." Despite the strong reaction to her viral video, Palmer found that her content resonated with lots of other women, who turned to Palmer for advice, explaining that they felt like they were doing all the work in their relationships. "I started to build this community that felt genuine and sweet. Some mothers were receiving the princess treatment, and mothers who wanted it," she shares. "I didn't think anyone cared. 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USA Today
an hour ago
- USA Today
Get an early look of the Ohio State football entrance in 'College Football 26'
It's almost time for everyone to get their hands on the latest edition of the popular EA Sports college football video game, "College Football 26." It drops for everyone on July 10, but those who buy the Deluxe Pack can have access to play the game on July 7. Before that, some have been able to access the gameplay prior to the public, and thanks to Spruce's YouTube Channel, we have our first look at Ohio State football's entrance. In it, the game creators included Script Ohio, the tunnel entrance, more of the band, and more. You can even see a likeness of head coach Ryan Day, but do that as you will. Get a look for yourself before a lot of others can, but taking a look at the video shared by The Scarlet and Gray Podcast by way of the Spruce YouTube channel. Only a few days left until we're all playing. I'm sure there will be more to come on the ins and outs of the game from an Ohio State slant. Contact/Follow us @BuckeyesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Ohio State news, notes and opinion. Follow Phil Harrison on X.
Buzz Feed
2 hours ago
- Buzz Feed
27 Cratejoy Subscriptions To Help You Start A New Hobby
A crow befriending box if your FYP is constantly giving you videos of people making the acquaintance of backyard corvids. If you're looking to connect with nature, take up a new birding hobby, or just spend more time in the outdoors, this is the perfect box for your new fave summer activity. Like this TikTok video, and also this one. Promising review: "I ordered the Spoiled Chic box to see what my flock thought, and now I will be a lifelong subscriber! My flock loves the treats! High quality, great customer service, overflowing with products for the money, and even fun little things for the human. 😉 You won't find better elsewhere!" —Mandy $24.99 per box (also available in a 3-month subscription) A witchy box to add a touch of magic to your everyday. From tarot cards and crystals to mugs and candles, you're sure to find lots of new favorites to appeal to your inner Wiccan sensibilities. Promising review: "I received my first box today and love everything in it! 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Basically a twofer hobby because you'll also become obsessed with making all your friends and fam members audition to be your Watson. Promising review: "We love these boxes! Many of the boxes are totally different and unique, like '80s-themed, carnival-themed, etc. We have played with two people all the way up to six, and it's always fun. Some of the puzzles are easier if you write directly on the pages; we found that clear page protectors and wet erase markers work perfectly to keep the originals blank! That way we can give the box away when we're done with it." —Leyna $34.99 per box (also available in 3-, 6-, and 12-month subscriptions) A Platterful charcuterie subscription because inside every human is a Hobbit wondering when the next mealtime will be, and with this tasty box, you'll fret no longer! It comes with everything you need to make the perfect girl dinner board, and everyone in your life will appreciate sampling your new charcuterie-building skills. Promising review: 'I am still dreaming about the horseradish mustard in the first box. I loved the Perfect Bite, a pairing I wouldn't think to put together. The value of this box is unbeatable; it was a great snack lunch for a few days after the initial board for two people! 12/10 recommend.' —Shannon $89+ per box (available in two sizes; also available in 3-, 6-, and 12-month subscriptions) A luxury yarn subscription if you always meant to start knitting or crocheting, but just haven't found the perfect yarn to inspire you to begin. Kickstart your journey with the prettiest, most luxurious yarn around delivered right to your door! Promising review: 'The yarn is always so beautiful, and I like that it's a full-size skein. The attention to detail with the curated extras is always spot on. 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I am already looking forward to my next box!" —VirginiaPrice: $50 per box (available in four styles; also available in 2-, 4-, and 6-month subscriptions) A monthly scrapbooking kit if you want to be better at documenting family history, travels, or anything else you want to put on Actual Real Paper. (It's such a vibe to flip through a scrapbook instead of scrolling through your photo gallery, tbh.) Promising review: 'Beautiful quality papers! I've been receiving these kits for three years. Each collection contains 12 double-sided color-coordinated designer papers and a coordinating sticker sheet. There is a challenge presented online each month...a great way to get inspiration from fellow crafters. The Design Team members also post sample layouts on the Facebook page, providing even more ideas to help create beautiful layouts.' —Nancy Price: $13.98 per box (also available in 3-, 6-, and 12-month subscriptions) A Shaker & Spoon Cocktail Club kit because nobody wants to be stuck in a cocktail rut. This box has everything you need (except liquor and ice) to make 12 drinks, including syrups, bitters, aromatics, garnishes, and more! Cheers to that and to new bubbly hobbies. Promising review: "Wow! I love this box! I'm not much of a cocktail drinker, but this really stepped me out of my comfort zone. I was able to make amazing cocktails and share them with my friends and family. I highly recommend this box to anyone!! It's so much fun and so delicious!" —John $59 per box (also available in 3-, 6-, and 12-month subscriptions) A BloomsyBox flower subscription for the makings of a perfect bouquet delivered right to your door. 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This product brings me so much happiness each month. The boxes are thoughtfully and tastefully designed and assembled — the recipes, the spices, the playlist, the packaging — all of it. The recipes I have made are DELICIOUS, and the amount of each spice provided is generous.' —Mary $29.99 per box (also available in 3-, 6-, and 12-month subscriptions) A sourdough starter box, because is there a better hobby than fresh bread straight from the oven? I don't think so. Give yourself the ultimate gift of being known as "that wizard of a bread friend." Price: $15 per box (also available in 3- and 6-month subscriptions) An introvert's retreat book box so you can finally get back on the I Am A Reader hobby train in the sweetest, tastiest way possible: A new book, a sweet treat, and a relaxing bath salt or shower steamer to get you in the mood for an introvert's delightful night in. Promising reviews: "I love the scents that were included in the box. 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Everything is so wonderfully curated, shipping time is superb, and customer service at Plot Twist Parcel is unbeatable." —LisaPrice: $19 per box (also available in 3-, 6-, and 12-month subscriptions) An Adults & Crafts Crate with a trendy new craft to try out each time. Some teach new skills, and some even make functional products you can use around your home when you're through! (So you can show off your sweet, sweet skills to anyone who enters your place!) Promising review: "I love these craft boxes. Everything is good quality, enjoyable, and clear instructions. A bonus to them is that you can do more than just the one, like the mold for the resin project, or stamps and paint for the tote bags. You can use what you've got with the crafts to make more. I look forward to the next shipment." —Liz $36 per box (also available in 3-, 6-, and 12-month subscriptions) A journal savvy box that will help turn your chaotic thoughts into aesthetic reflections, one washi tape piece at a time. Price: $43.95 per box (also available in 3- and 6-month subscriptions) And a vintage craft supply box if you want to go the junk-journal-route instead. (Or a lovely mishmash of the two: Reflections and maximalism!) Check out this TikTok to get some vintage junk journal inspo!Promising reviews: "I love my first box! I didn't expect this much material for the price. Amazing value. I've never used a lot of these items before, so it's great to get to try new materials. There was so much I had plenty to share with my grandson, so he's got cool Egyptian stickers that no one else in his kindergarten has. I'm so glad I just went for it and signed up for a year at once. Very much looking forward to my next box, and a year of lovely goodies in the mail for my journaling and for sharing with my grandson." —Kerra Q."First box is awesome! Will definitely keep this subscription going. The selection and quality of items are thoughtfully curated. Most assuredly worth more than the cost of the subscription. Thank you." —Jan $37 per box (also available in 3-, 6-, and 12-month subscriptions) A clay creations gift set to release your inner Michelangelo and finally sculpt your pièce de résistance. Whether it's of David, your fave animal, or just an homage to what you ate for breakfast, this kit will have everything you need to fully realize your vision. (And start a new hobby!) Promising review: "Such an incredible gift idea for someone special or even just for yourself! I purchased a subscription as a gift for a friend and will be going back to sign up for myself. These craft boxes are incredible for the price and provide all the materials you need to get crafty and add your own creative flair to each product! 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Each box comes with simple step-by-step instructions so you can have a new watercolor and ink creation each month. Promising reviews: "Lessons are fun and easy to follow. Added perk, I'm learning about how to mix colors and how to get more out of the colors I have." —Kai E. "Fear and anxiety be gone. My previous tries at watercolor have been miserable. Sad even. Now I have these fancy paints, fancy watercolor paper, and the easy lessons, and I am painting! Still need more practice, but coming along. Finally! The ink at the end hides my 'mistakes.' Added bonus: Stephanie is very calm and reassuring. This helps me get much-needed relaxation. I'm learning about nature and painting. Who would have thought I would learn about those at the same time? Amazing." —MackenziePrice: $45 per box (also available in 3- and 6-month subscriptions) A Patio Farmer box to turn your thumbs green and give you the magical ability to grow food in whatever space you have! All items included in this box are suited for growing food in containers, raised beds, or directly in the ground. So whether you've got room for rows and rows of veggies or a small windowsill setup, this box has got your new fave hobby ready to go! Price: $36 per box (also available in a 3-month subscription) A mini jigsaw puzzle monthly box for turning your coffee table into a calm little corner of cozy concentration. Promising reviews: "The puzzle pieces are really small, but it was so much fun putting it together. I am so glad that I subscribed and can't wait for the next one." —Ann H."They're small enough to do almost anywhere. Can redo them over and over again and still takes between 30-45 mins. Good way to relax." —Teresa P. Price: $23.99 per box (also available in 3- and 6-month subscriptions) A paint pouring art box so you can make messy magic without needing a single brushstroke of experience. And gloves and an apron are included, so no fear of turning your clothes and hands into unintentional "art projects." Promising review: "I ordered three months of Chartiers Creek Creative Arts paint pour kits for each of two people, including me. The kits included everything we needed for us novices, including detailed instructions. The two of us worked on our kits together, remotely, via Zoom. What a great time. I only wish I had found these during the pandemic when we were home-bound. What a fun way to stay connected. The seller was great to work with. I can't say enough good things about these kits." —Chris $59.99 per box (also available in 3-, 6-, and 12-month subscriptions) A wood-burning DIY kit if you want a hobby that's also going to do you a solid come holiday season, because you can make so many cool personalized things with your newly honed skills! Prep your friends and fam now: They're going to be getting FULLY CUSTOM wood signs this year. Promising review: "This is a great way to find a new hobby! Lots of fun!" —Electra $44 A Weekend Warrior box so you can start using a "gone fishing" sign unironically. The box comes with a selection of lures and baits to get your tackle box in tip-top shape! Promising review: "Got this as a Christmas gift. The quality and amount of things I have gotten have been exceptional. Definitely recommend!" —Brady $31.99 (also available in 3-, 6-, and 12-month subscriptions) And finally, a cookbook box that will have you excited to make your meal plan for the week because you'll have SO MANY NEW recipes to explore and work your way through! If cooking is something you enjoy or something you want to gain experience in, have a new cookbook arrive on your doorstep to get you kick-started. Promising review: "I have received two shipments of cookbooks, and am over the moon thrilled! What a treat to open these! Highly recommend!" —MelissaPrice: $34.99 per box (also available in 3-, 6-, and 12-month subscriptions)
