KRBL targets Rs 200-300 cr revenue from new blended edible oil business
KRBL
Ltd, a major basmati rice producer under the India Gate brand, has diversified into edible oils and aims to achieve Rs 200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers, a top company official said on Tuesday.
The company launched two edible oil variants in February under its "
India Gate Uplife
" range -
Gut Pro
and
Lite
- priced at Rs 192-199 per litre, the official said.
"There has been only one brand 'Saffola' so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. We are going to expand this space,"
KRBL
Business Head (Domestic) Ayush Gupta told reporters.
by Taboola
by Taboola
Sponsored Links
Sponsored Links
Promoted Links
Promoted Links
You May Like
Join new Free to Play WWII MMO War Thunder
War Thunder
Play Now
Undo
For the current fiscal year, the company targets 2,000 tonnes sales and revenue of about Rs 50 crore. "In the next three years, we aim for 8,000-10,000 tonnes sales and revenue of Rs 200-300 crore," Gupta said.
The new products are priced 5.7 per cent higher than Saffola's blended oil variants as KRBL positions itself as a premium brand, he added.
Live Events
KRBL has outsourced the production and packaging of the blended edible oils. The products are currently available across modern trade outlets and leading e-commerce and quick commerce platforms, with general trade distribution to follow.
Gut Pro blends 80 per cent rice bran oil with 20 per cent refined soybean oil, crafted to support gut health and digestive wellness. Lite, a weight management variant, combines 80 per cent rice bran oil with 20 per cent refined sunflower oil.
Gupta said the company plans to introduce more functional and nutritional foods to tap health-conscious younger consumers and is evaluating fortified staples and value-added products.
KRBL Marketing and Business Head Kunal Sharma said currently, no blended edible oils address health issues except Saffola, which targets heart health. KRBL has positioned its products focusing on gut health and weight management.
India's edible oil market totals 243 lakh tonnes, with refined edible oil comprising 66 lakh tonnes. Rice bran oil accounts for 2.6 lakh tonnes, while the blended oils category represents 1.1 lakh tonnes, he added.
KRBL Ltd had reported Rs 4,000 crore revenue during the 2024-25 fiscal. PTI
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Deccan Herald
3 minutes ago
- Deccan Herald
Bengaluru: Aster DM Healthcare to invest Rs 580 crore on 500-bed hospital in Yeshwanthpur
Bengaluru: Healthcare provider Aster DM Healthcare on Tuesday announced a Rs 580-crore investment to develop a 500-bed multi-specialty hospital in Yeshwanthpur. This new facility will be Aster's fifth hospital in Bengaluru, bringing its total bed capacity in the city to 2,580 new hospital is expected to be operational in the second half of FY Azad Moopen, founder and chairman, Aster DM Healthcare, said, 'The Yeshwanthpur hospital marks a significant milestone in Aster DM Healthcare's India growth strategy, especially in a vibrant and rapidly evolving healthcare market like Bengaluru. With this addition, we are expanding our capacity in the city to 2,580 beds—making it one of the largest private hospital networks in a single Indian metro.'.'Equip maxillofacial surgeons in govt hospitals'. 'Over the next few years, we aim to significantly increase our presence across South India by entering new cities and strengthening our footprint in existing ones,' he added.. Yeshwanthpur caters to a catchment of nearly 3–4 million people, with growing demand for advanced tertiary healthcare services.
Time of India
17 minutes ago
- Time of India
MCD aims to inaugurate multilevel shuttle car parking facility at greater kailash this month
New Delhi: The Municipal Corporation of Delhi plans to inaugurate its multilevel shuttle car parking facility at M Block Market in Greater Kailash I by the month-end. All civil and electrical works have been completed. Tired of too many ads? go ad free now There are 18 trees that have to be removed and MCD expects permission to chop them down to come within a week from the forest department. "These trees, located along the periphery of the parking area, need to be removed to create a 6-metre space for the movement of emergency vehicles, in accordance with building norms," said an MCD official. "After clearing the trees, the fire services no-objection will be sought." The facility, constructed at a cost of Rs 63.7 crore, consists of a shuttle or robo parker style parking which involves using automated systems and robots to park and retrieve vehicles. It is space-efficient and convenient. The facility, equipped with four lifts, will be fully automatic with no manual intervention. Built on a 2,240 sqm plot, the parking has the ground floor and eight floors above it, offering space to park 399 cars. While the construction began three years ago, MCD sought permission to fell the trees over a year ago. The civic body received anticipatory approval from the fire service and continued the work. "The footfall at the market is heavy most of the time. It is common to see many vehicles parked on the roadsides, leading to inconvenience to others," said a local resident. "To resolve the problem, construction of the parking lot was taken up on a portion of the surface parking site and work began in March 2022 with an 18-month deadline but it was breached in Sept 2023. " Since the project is taking time to finish, the shop owners have requested opening up space for a few cars to park. Tired of too many ads? go ad free now According to an official, under the project terms, the concessionaire building the facility will operate and maintain the automated shuttle parking at the market for 10 years and transfer 70% of the money collected as parking fees to MCD. The municipal corporation pointed out that stack and puzzle parking lots can accommodate a larger number of vehicles within a compact space compared with other parking types. Moreover, they can be assembled more quickly and developed at a lower cost than conventional parking facilities. In such projects, the concessionaire responsible for constructing the parking lot can operate it for a minimum of one year.
Time of India
17 minutes ago
- Time of India
UP nod for second Greater Noida to Faridabad link across Yamuna
Noida: UP govt has approved a second link road between Greater Noida and Faridabad via Manjhawali bridge over the Yamuna to cut travel time between the two cities to just 30 minutes. With the 56-km Faridabad-Noida-Ghaziabad (FNG) Expressway still under construction—only 50% of the 23km expressway that will pass through Noida is currently ready—commuters currently take nearly two hours to travel through congested Delhi and Noida areas to reach Faridabad. The new link road, a four-lane corridor off Yamuna Expressway and Eastern Peripheral Expressway, is expected to serve as a crucial link for passengers travelling from Haryana, once flight operations begin from the Noida airport. It is also expected to decongest the Kalindi Kunj flyover and Noida Expressway, a crucial link between Haryana, Delhi and Noida. You Can Also Check: Noida AQI | Weather in Noida | Bank Holidays in Noida | Public Holidays in Noida UP chief secretary SP Goyal approved Rs 65.5 crore for the Faridabad-Greater Noida Integrated Circuit during a high-level meeting on Monday to review the progress of key infrastructure projects under the public works department (PWD). Under the project, UP will construct a 1.7-km stretch from Atta Gujran up to the Haryana border, where the road will connect with an existing road, the Manjhawali bridge and Jasana in Faridabad. A 3km stretch will also be widened under the project. Though the project was proposed in 2014, it has faced several delays. Construction of the 630-metre Manjhawali bridge itself took over four years to start and missed six deadlines before finally opening in Dec 2022. Despite being operational, the bridge remained underutilised due to the absence of a connecting road on the UP side, delayed by funding and land acquisition hurdles. Haryana side of the approach road is ready. Officials said around seven hectares of land need to be acquired for the project. So far, land registry agreements have been signed with half of the 110 affected farmers. The district administration has already received Rs 25 crore to compensate the affected farmers, and additional funds have been proposed to fast-track the acquisition process. Meanwhile, construction of the long-awaited Faridabad-Noida-Ghaziabad (FNG) Expressway remains incomplete. Parts of the expressway that remain to be constructed include a 650m elevated road in Chhijarsi village and a one-lane stretch near Sorkha village that is held up due to a legal dispute over an old structure at the site. Another stretch passing over the Hindon is awaiting clearance from the irrigation department. The expressway is likely to be ready by 2027.
