CM Punk Reveals 'Secret' WWE Rule
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CM Punk has pulled back the curtain on the production of live WWE television, revealing what he calls one of the "secret rules" of professional wrestling. The rule explains how and when top superstars are allowed to go over their allotted time for a promo or match.
In a new interview with Josh Lawless of SportBible, conducted to promote the upcoming Netflix docuseries WWE Unreal, Punk gave a fascinating insight into the art of timing a live show. He explained that while WWE shows are meticulously timed, there is one major exception to the rule.
The "Secret Rule" Of Going Long
Punk stated that the unwritten rule is that a performer can go over their allotted time, but only if the segment is connecting with the audience on a high level. He contrasted this with a segment that is failing to get a reaction.
"It's one of the secret rules. As long as it's really, really good, you can get away with it," CM Punk explained. "Going 20 minutes over and you suck, that's no good."
The Art Of Timing A Live Show
Live WWE broadcasts like Raw and SmackDown are complex productions that are timed out to the second. Producers and agents work with a "rundown sheet" that allocates a specific amount of time for each match, interview, and backstage segment to ensure the show hits its commercial breaks and ends on time.
Going over your allotted time can have a domino effect, forcing other segments on the show to be shortened or cut entirely.
LAS VEGAS, NEVADA - APRIL 19: CM Punk (L) and Paul Heyman look on during Punk's Triple Threat match against Roman Reigns and Seth Rollins during WrestleMania 41 at Allegiant Stadium on April 19, 2025...
LAS VEGAS, NEVADA - APRIL 19: CM Punk (L) and Paul Heyman look on during Punk's Triple Threat match against Roman Reigns and Seth Rollins during WrestleMania 41 at Allegiant Stadium on April 19, 2025 in Las Vegas, Nevada. More
This is why only the most trusted and successful superstars are given the leeway to improvise and extend their segments. Punk, who delivered the legendary, time-bending "Pipe Bomb" promo in 2011, is one of the few who has earned that trust.
More news: WWE News: Steve Austin Reveals Real-Life Vince McMahon Confrontation
A Locker Room Leader's Mentality
Punk also revealed that he often prefers to go shorter than his allotted time to help his fellow performers. He explained that a good locker room works together to ensure the best possible show.
"I would rather go short than long," he said. "If Rhea [Ripley] is in the next segment, I can nudge here and be like, 'Hey, you guys need two minutes? I can give you two minutes'. That's the way a lot of the talent work together."
He cited recent, lengthy segments involving The Bloodline and The Rock as examples of when it is right to go long.
"When it's really good and the crowd's going absolutely banana for it – you can't really rush through it," he stated.
He also mentioned the passionate overseas crowds, whose singing and chanting are special moments that the company has learned not to interrupt.
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How All Time Low Turned Outside Noise Into New Music
Twenty years into their career as a band, All Time Low hit a crossroads. They had just re-recorded and released a compilation album, revisiting the catalog hits that made them pop-punk pioneers in the mid-aughts. As All Time Low tapped into the nostalgia of past milestones, they were forced to contend with their legacy, and more importantly, what next steps to take. Would they walk away or brave a new chapter? That question also came as the band was embroiled in a major legal drama, which involved a defamation suit All Time Low filed in response to serious accusations of sexual abuse by fans online against founding guitarist Jack Barakat. A storm of controversy ensued as the All Time Low fanbase split into two camps: supporters and detractors of the band, both unequivocal in their stances. It all made the band's next move particularly important. More from Rolling Stone Warped Tour to Head to Washington, D.C., for Second Consecutive Year Warped Tour Pulled Off the Impossible and Took Fans Back in Time Cartel to Celebrate 'Chroma' 20th Anniversary With Re-Recording and Fall Tour Last August, All Time Low played three shows in celebration of their compilation album, which they dubbed the Forever Shows. The Baltimore-bred band performed to 14,000 ecstatic fans at their hometown amphitheater. It was their biggest show to date. Electrified by the crowd of dedicated fans who sang nearly every lyric back to them, All Time Low found the answer to the question hanging over them. 'There's still a story to be told here and there's still another chapter for All Time Low,' lead singer and guitarist Alex Gaskarth says over Zoom. 'It really made us fall in love with the band all over again and made us want to go and make this record,' he adds, reflecting on the pivotal 2024 performances. A few months after those Forever Shows, All Time Low requested to dismiss their defamation suit without prejudice. 'All Time Low has chosen to handle the matter privately and protect the identities of those behind Doe 2, instead of pursuing further litigation at this time… The investigation proved what All Time Low knew all along – the allegations in the posts are completely and utterly false,' the band's lawyer shared in a statement with Rolling Stone at the time. Now, All Time Low is ready to talk about it all. Rolling Stone spoke with Alex Gaskarth about the band's new chapter with aptly titled 10th LP Everyone's Talking!, how controversies influenced the record, and what the band's hope is for the future. You played at the Vans Warped Tour in D.C. for their and performed with the American University cheer squad and D.C.'s Different Drummers marching band. Why was it important to bring them onstage with you guys?There was a lot behind it. The idea came from us looking at the Warped Tour performance as a celebration. We knew that it was the 30th anniversary and we wanted to do something special and new and unique. We'd never really done a show where we had that many moving parts and other performers as an extension of our show. So it started as this fun challenge for us to try and tackle for such an epic day and a celebration of the Warped Tour. Then as we got into piecing it all together, the D.C.'s Different Drummers came to us and said they'd be down to be a part of it. We loved the idea of having a heavy representation on the stage. It was important to have, particularly that weekend when there was so much else going on in D.C. A lot of folks, especially in the LGBTQ+ community, I think are feeling scared and out of place. It was great to be able to use the Warped Tour environment that has always been known as a diverse and welcoming community to lift them up and to extend a warm hug at a time when it feels like everybody freaking needs a warm hug. You told the crowd, 'This is the place to be tonight in D.C., I'll tell you that.' Just a few miles away President Trump hosted his birthday . Was that a pointed remark?I can assure you it was. Soupy [Dan Campbell from The Wonder Years] put it slightly differently, but he said, 'I'm going to say it with my whole chest.' In hindsight, I probably should have said it with my whole chest, but this is me now retroactively clarifying that it was with my whole chest that I very much mean that was the place to be. You just announced your new album . When did you guys decide to get back into the studio?We write a lot with Dan Swank, our fifth Beatle, who is also producing the majority of this record. We wrote together on the road where we have a little studio set up on the bus. There were songs being written over the course of the Tell Me I'm Alive tour and The Forever Sessions tour but we didn't know if they were going to be a body of work. Around the time that we were starting to play those 20 year celebration shows, it just put us in this mindset of 'there's something here that we can keep going.' It set the tone. That's when we started piecing the songs together and made a real intentional effort to get back in the studio and write, write, write. We started putting together the actual album in the middle of last year. It was done in sections. We'd spend a few weeks here writing songs and step away. One of the things we've learned about making albums now is to give the songs some room to breathe and to come back to the ones that we truly love. There's a song on the album called 'Butterflies' that we wrote pretty close to the end of the process; I didn't need to live with that one to know that it was special. It's unlike anything we've done in a while. I fluctuate with my writing — there are songs with concepts that are very easy to follow and then sometimes there are songs where I lean a little more into more off-the-cuff poetry and it's left open for interpretation. 'Butterflies' leans a bit that way. It reminds me of the lyricism on Don't Panic, like something from that era kind of spun over into this one. When you look back at all the albums that you've made, it's fun to draw those comparisons and be like, 'Oh yeah, it's got a bit of that to it.' Why did you choose 'Suckerpunch' as the lead single?When we wrote it, there was a feeling in the room that day. We all said, 'This feels like the first thing that people need to hear.' It felt like a good statement like, 'Hi, we're here. We're back, and we're ready to go.' It was an exciting way to announce that we're back in a way that's hard not to pay attention to. It felt like coming out of the gates swinging with that heavy leaning guitar riff. We thought that would translate really well with a live audience too. You have a world tour kicking off in North America in the fall. With 10 albums to choose from now, how are you going to pick the setlist?It's really funny, the biggest argument that we have in the band at this point is about the setlist. Whenever we have to put together a show, it's tough. We always want to make a show that feels well-crafted. I personally always hate the nostalgia band vibe. I love our legacy and our old music, but I see us as a current band making current music. Whenever we put together a set list, I want to show love to the new songs while also fitting in the old. I feel really good about the fact that 'Suckerpunch' and 'The Weather' came out first. Sometimes the songs that end up going off live are deeper cuts on the album, but in this case, those two songs are going to translate really well for the live show. One focus of making this record was 'what's going to pop off at the shows?' We're putting our best foot forward there with these first two tracks. I can see a sea of people just bopping. Is there any particular song that a band member fights for?Oh yeah. If anyone so much as infers that we take 'Lost In Stereo' off a set list, Jack will not be a happy boy. That's his song. I don't know that it's ever left the set list because he fights hard for it. There have been times where we've been like, 'Hey man, what if for this tour we just didn't play that one and popped a different one in there?' He's like, 'No, I'll walk.' What's the significance behind the album title ?I think it's the dichotomy between gossip and celebration. There was this sentiment in the air off the tail of these Forever shows. There was a buzz about All Time Low again. There's the people that have been supportive of us through over 20 years, and then there's people that have found out about our band in more recent times with Wake Up Sunshine and Tell Me I'm Alive. It felt like for the first time in a long time the entire fandom was really buzzing over the story of All Time Low and what we've done over the course of our time as a band. We kept saying 'everyone's talking.' It was a phrase that kept getting thrown around, and then the more we honed in on the album, the more we were like, 'That's such a buzz-worthy title. Let's line it up.' It's definitely intriguing, even compared to some of the band's other album titles. Hell yeah, I'll take that. We were going for it. Over the past few years, the band has been involved in a very public legal battle. How has that impacted the making and release of ?Obviously it's been a dark cloud over our last few years. It was a really difficult thing to navigate and deal with. All of it has been talked about, covered, said, so there's not much more to say there, but it affected the writing process and the creative process in that what more was there to say when there was just this horrible thing that we were going through and navigating? It didn't make it easy to want to write about anything. Coming out the other side of it and getting to share our side of the experience, it feels good. It feels liberating, and it's nice to know that the truth is out there and that we can now proceed without this dark cloud hanging over us. It's a sigh of relief, honestly, and a breath of fresh air. We're so excited for the future. Fans in the All Time Low subreddit have that the lyrics in 'Suckerpunch' seem to reference the public legal battle from the past few years. Was that purposeful? Did you have an audience in mind when you wrote and released 'Suckerpunch'?Oh yeah. There's definitely a hint of that in the song. We live in a world these days where so much can be heavily influenced by faceless voices and opinions on the internet and on social media. The song was in response to some of that in the sense of there are people that resoundingly just seem to want to take you down and seem to get their kicks in the comments section being negative. This song is accepting that and being okay with being the punching bag. It's like, 'I'm going to put myself out there and I'm going to take this risk at living my dream. I know that's going to come with some licks along the way. I'm down to take a couple punches, let's go.' That felt liberating. This song was a way to acknowledge we're here to get past those things and continue to try to thrive. I just hope it feels hopeful. There's a tinge of hope to everything on this record that is exciting. What would you say in response to fans that might be hesitant to listen to the new project in light of the controversies from the past few years?I understand it in a way because it's never easy to see these things in the media and know how to feel about them. The main thing that I'll say is that we stand behind what we said. We established that in the best way we could in a court of law. We established what we set out to say all along, which is that All Time Low has always been a safe space and it's always been a place of cultivating support for people, support for one another, and bringing people together in a celebratory way. As far back as I can remember, that's been the message of our shows. The people that do come to our shows really feel that, and that's what they've told us all along. So much of what you see online is unfortunately not real and can be so easily made up and manipulated. We were living in the shadow of that for a while. That's why those 20 year celebration shows last year felt so good to kind of come out the other side of. It was about 14,000 people coming together under one roof to celebrate and have a great time and support one another in the community that we've been lucky to build around this band. We left the stage of those shows going, 'This is why we do this.' Does this album feel different from other projects after achieving that sense of liberation?Yes, I would say so. We're invigorated, we're inspired. We feel lucky to be able to do this, to be granted the platform and the privilege to take a stage every night. We've always felt that way, but it's much easier to acknowledge it when you've been through something as difficult as that. It really puts you in perspective of going like, 'man, we're lucky to do what we do.' It's nice that people come and support us doing what we love doing. The album is being released under your new label imprint Basement Noise Records. What was the reason to go that route and release the first independent record since your debut album?We were with Fueled by Ramen for the last couple records and it was an amazing label to be a part of. Then, as is the nature of the business, the parent company of Fueled By Ramen went through a massive shakeup. By the time the cards landed, we were mid-record cycle for Tell Me I'm Alive, and the label just wasn't the label that we signed with anymore. We've been around the sun enough times at this point as a band to know there's a tendency for things to change without you realizing and suddenly it's like you're not part of the machine that you signed up to be a part of. We had finished up with the [last] record and we were winding down the cycle and we saw all these people that we loved working with moving on from their jobs. We realized it was probably time for us to move on too. We wanted to take some of the control back and it felt like the right time to do that. It's one thing to be an artist and to make this body of work that you pour your blood, sweat and tears into and love so much and then hand it over to this big company and go, 'please do all the right things with this.' We're fortunate to be in a place where we have more say in the business side of things and the decisions that get made. It's just a really freeing place to be this deep into a career. Some of your peers like Mayday Parade and the Maine have also recently gone back to being independent again after years of being in a band. Has this trend come up in conversation at all?You're seeing it more and more now where artists are starting to approach the business with a little more awareness. We came up at the same time as bands like Mayday Parade and the Maine, and we were all just kids chasing a dream. It sounds corny, but that's what it was. We weren't put together in board meetings. We were kids that played VFW halls and just wanted to make loud music and then dove into the business. We were naive. All Time Low signed a deal that we were fortunate wasn't a terrible deal, but had we been presented with a terrible one, we probably would've signed it. We were just stoked to be at the table and there's a million stories of bands that did sign the bad deals. With all the years of experience that All Time Low has gained, how does it feel like to be guiding new up and coming bands like the Paradox?It's funny. It was actually Benji and Joel [Madden] that told me, 'Look, man, you're in the driver's seat now. You're in that position.' They were a bit older than us and when we were starting to come up, they really took us under their wing and showed us some ropes because we had a Maryland connection. We were lucky to have them as mentors. It hadn't really dawned on me that we were now in that position until they said it. 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It started at Warped Tour 2005. Five teens from Franklin, Tennessee thrashing around a scrappy, makeshift stage on a flatbed truck with unabashed confidence and emotion-packed songs. At the center was a beacon, sporting a graphic t-shirt and auburn hair, with a voice that pierced through all the noise. This was Paramore's first Warped Tour appearance, and that voice belonged to lead singer Hayley Williams, a fire-cracker of a performer amidst the festival's black-clad parade of dejected boys. In retrospect, it's crazy to think that Paramore, one of the biggest bands to come out of the pop-punk and emo scene, was once relegated to the female-only Warped Tour stage known as the Shiragirl stage, far from main stage acts like Fall Out Boy and My Chemical Romance, who would soon be their peers in the pop-rock mainstream. 'As a 16-year-old who had dreams of playing with the big boys, it felt like we were being slighted,' Williams told Vulture in 2020. For Paramore, that just meant they had to rock harder. 'I would spit farther, yell louder, and thrash my neck wilder than anyone,' Williams added in the same interview. More from Rolling Stone Hear Hayley Williams Debut New Song 'Mirtazapine' on Nashville Radio How All Time Low Turned Outside Noise Into New Music Zac Farro Is One of One on Latest Solo Single '1' And that she did. The way Williams commanded the tiny, pink-bannered stage was a turning point for the emo genre, and would prove to have a ripple effect beyond the confines of that scene. Here was this teen girl showing she could rock amongst the best of the scene with powerhouse vocals and great songs to match. It shouldn't have been a phenomenon, but at that time of peak misogyny, it was. While most people heard of Paramore because of their breakout 2007 LP Riot!, it was All We Know Is Falling that served as their introduction to a generation of fans on that vital first Warped Tour run. 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The stakes just got raised. And so will the tag team championships. At the conclusion of Friday Night Smackdown, it was announced that a six team "Tables, Ladders and Chairs" match has been added to the already packed SummerSlam card, that is coming to New Jersey next week. Here's everything you need to know about the SummerSlam card heading into the weekend. When is SummerSlam? Summer Slam will be held Aug. 2 and 3. What time is SummerSlam? Summer Slam is slated to start at 6 p.m. both nights. Where is Summer Slam? Summer Slam will be held at MetLife Stadium in East Rutherford. How to get SummerSlam tickets? Individual event tickets for the first-ever two-night SummerSlam, which takes place Saturday, Aug. 2 and Sunday, Aug. 3 at MetLife Stadium in New Jersey, are on sale now via Two-day combo tickets can still be purchased by visiting How to watch Summer Slam Summer Slam will stream live on Peacock in the United States. It will be available on Netflix outside the U.S. WWE SummerSlam movie theater For the first time, you can watch SummerSlam at the movies. WWE announced Monday that both nights of the PLE will screen live in select Regal Cinemas across country. Fans can purchase tickets for either night of the card, or they could buy a two-night package that includes admission to both nights and an exclusive SummerSlam T-shirt. SummerSlam match card WWE has announced its card for SummerSlam, both nights. Here's how it breaks down. WWE SummerSlam Saturday card Gunther vs. CM Punk, WWE World Championship Raquel Rodriguez and Roxanne Perez vs Charlotte Flair and Alexa Bliss, WWE Women's Tag Team championship Tiffany Stratton vs. Jade Cargill for the WWE Women's Championship Randy Orton and Jelly Roll vs. Drew McIntyre and Logan Paul Roman Reigns and Jey Uso vs. Bron Breakker and Bronson Reed Sami Zayn vs. Karrion Kross WWE SummerSlam Sunday card John Cena vs. Cody Rhodes, street fight for Undisputed WWE Championship Naomi vs. Rhea Ripley vs. Iyo Sky for the Women's World Championship Becky Lynch vs. Lyra Valkyria, Women's Intercontinental Championship; no count out, no disqualification, if Valkyria loses, she cannot challenge Lynch for the title again. Solo Sikoa vs. Jacob Fatu, Steel cage match for U.S. Championship Dominik Mysterio vs. AJ Styles, WWE Intercontinental Championship Match The Wyatt Sicks vs. Andrade and Rey Fenix vs. the Street Profits vs. the Motor City Machine Guns vs. Fraxiom vs. #DIY, tables, ladders and chairs match for the Tag Team Championship. Smackdown results 10 bell salute in honor of Hulk Hogan Jelly Roll and Randy Orton brawled with Logan Paul and Drew McIntyre Roxanne Perez defeated Alexa Bliss Jade Cargill defeated Chelsea Green Cody Rhodes challenged the old John Cena to show up at SummerSlam Jacob Fatu defeated The Miz Fenix and Andrade defeated The Wyatt Sicks by disqualification This article originally appeared on Asbury Park Press: WWE SummerSlam card by night; TLC match added to already big show
