Sitaare Zameen Par box office collection day 5: Aamir Khan's film surpasses Bhool Chuk Maaf and hits Rs 75 crore; no-streaming stand pays off
Aamir Khan's firm stand to not release his new film, RS Prasanna's coming-of-age sports comedy Sitaare Zameen Par, on streaming has paid off. The actor, who hasn't sold the streaming rights of the film to any platform yet, claimed that he would decide on its home video release only after it finishes its theatrical run. He added the film wouldn't come on a streaming platform at least until a year.
Sitaare Zameen Par continues to hold strong at the domestic box office even during weekdays. On Tuesday, its fifth day since release on June 20, it earned Rs 8.5 crore, which is as much as how much it earned on Monday. While that saw a massive drop from its Sunday or Saturday earnings of Rs 27.25 crore and Rs 20.2 crore respectively, the film passed the Monday test because the figure that day was only slightly lower than that of its opening day's Rs 10.7 crore.
Now, as per industry tracker Sacnilk, the current domestic box office collection of Sitaare Zameen Par stands at Rs 75.15 crore. Two days after it crossed the Rs 50 crore milestone in India, the film has now breached the Rs 75 crore mark too. Given its current trajectory, it should enter the Rs 100 crore club this weekend, unless its pace is thwarted majorly by the new competitor on Friday.
This Friday, on June 27, Vishal Furia's mythological horror film Maa will be released in cinemas. Starring Kajol and co-produced by Ajay Devgn, it comes from the world of Vikas Bahl's hit Shaitaan from last year, which earned Rs 147.97 crore at the domestic box office.
Sitaare Zameen Par has also surpassed the lifetime domestic box office collection of Karan Sharma's romantic comedy Bhool Chuk Maaf, starring Rajkummar Rao and Wamiqa Gabbi. It's an interesting comparison because producer Dinesh Vijan of Maddock Films opted for a polar opposite strategy than Aamir to release his film.
On the eve of its initial theatrical release, Vijan announced that Bhool Chuk Maaf would now skip the cinemas and premiere directly on Prime Video India the following week. After leading multiplex chain PVR INOX sued Maddock Films, it was agreed that the film would first release in cinemas, but that would be followed by its streaming release in just two weeks.
Also Read — Sitaare Zameen Par movie review: Aamir Khan delivers fully committed performance in heart-winning comedy
While this was a one-off exception, Aamir has been insisting that even the norm of an eight-week window between theatrical and streaming releases is quite short. He even claimed that his last year's production, Kiran Rao's coming-of-age film Laapataa Ladies, would've earned Rs 100 crore if the audience didn't know it's dropping on Netflix soon. The film, featuring mostly newcomers, earned only Rs 20 crore at the domestic box office.
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