WWE Officials Pushing For Career-Changing LA Knight Decision

Newsweek

19-06-2025

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources.
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A new report suggests that a major brand switch could be on the horizon for LA Knight. There is reportedly a significant backstage push to move the popular superstar from SmackDown to Monday Night Raw.
This comes after a period of booking that has left some fans disappointed. A move to Raw could signal a fresh start for "The Megastar."
Backstage Push And Netflix Influence On LA Knight
According to a report from WrestleVotes, multiple individuals within WWE are advocating for LA Knight to be moved to the Raw brand. The move is seen as a way to present a refreshing change for the character.
The report also suggested that WWE's streaming partner, Netflix, has direct input on programming. It is believed that the platform hopes a star with Knight's massive popularity can "move the needle" for Raw's global audience.
Testing The Waters On Raw For LA Knight
WWE may already be "testing the waters" for this brand switch. Knight has appeared on the last two episodes of Raw despite officially being a SmackDown superstar.
US pro-wrestler and actor Shaun Edward Ricker aka LA Knight attends Netflix's "WWE Monday Night RAW" premiere at the Intuit Dome in Inglewood, California on January 6, 2025.
US pro-wrestler and actor Shaun Edward Ricker aka LA Knight attends Netflix's "WWE Monday Night RAW" premiere at the Intuit Dome in Inglewood, California on January 6, 2025.
Michael Tran / AFP) (Photo by MICHAEL TRAN/AFP via Getty Images
His appearances have seen him directly antagonize the new faction led by Seth Rollins. He helped Sami Zayn defeat Bron Breakker last week and assisted Jey Uso this week by taking out Bronson Reed during another King of the Ring match.
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LA Knight Sends A Message To Seth Rollins
Following his latest appearance on Raw, LA Knight has made his intentions clear on social media. He posted a video taunting the members of Rollins' group that he has already neutralized.
"Well, I guess if I ain't going to the King of the Ring then neither are either of the Brons. We got Bron squared over there, but I tell you what we took down what, three last week? I got this one, I got that one and we got one left [shows middle finger] yeah!"
The combination of the backstage report and his very visible new feud strongly indicates that a permanent move to Raw is imminent. This would also give Knight a new career look and a fresh coat of paint for him after spending his entire main roster career on SmackDown.
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