Choosing luxury can reap rewards in the EV market
To some people, luxury is synonymous with wasteful. But small details can make all the difference to the pleasure of our daily lives. Not only do they feel good, but the right textures, soothing sounds and optimised experiences can deliver more and last longer, offering value as well as sustainability.
If you're choosing an electric vehicle (EV) in today's market, you may be weighing up whether opting for luxury is worth it. Here are six ways BMW's EV range, in particular the BMW iX1 xDrive30, unifies quality considerations, sustainability goals and cost benefits to make luxury worthwhile – and all the more attainable.
BMW offers full EV and plug-in hybrid EV (PHEV) vehicles in sedan and SUV configurations to give drivers options that suit their lifestyles. These vehicles offer ranges of up to 624km.
With the iX1 xDrive30, you can enjoy a range of up to 400km, alongside 120km of recharge range in just 10 minutes and a 10% to 80% recharge in 29 minutes at public high-speed charging stations.*
EV driving offers returns through cheaper fuel costs. Expect weekly running costs in the tens, not hundreds of dollars; they will even be free if you're charging from solar. In addition, EV servicing is about 30% cheaper than servicing for ICE vehicles, BMW says.
BMW provides easy access to options that can make an EV purchase more attainable. EVs valued up to the luxury car tax threshold are eligible for the fringe benefit tax exemption, and BMW offers EV models below the threshold. Novated leasing options can provide further tax savings, while the BMW Full Circle program allows you to know upfront what the value of your BMW will be at the end of your lease term, giving you flexible options – and peace of mind – when the term ends.
Buying a BMW means you get advanced driving features included as standard. In the iX1 xDrive30 you'll find the BMW Live Cockpit Professional, featuring a display that curves all information towards the driver. You will also find a full-colour head-up display offering speed and navigation insights within your field of vision. The built-in navigation system receives automatic map updates and includes augmented reality navigation that make instructions crystal-clear.
The iX1 xDrive30 includes Parking Assistant Plus, with surround view cameras to give a 360-degree view around the vehicle, and automatic reversing and parking features that can make tricky situations a breeze. Your vehicle also monitors for service issues, including tyre pressure, and will notify you if it needs help with proactive maintenance.
Using the My BMW app, you can precondition the vehicle cabin to make sure everything is comfortable before you settle in for your journey. Once you set off, the iX1 xDrive30 offers a high-definition entertainment system, featuring Harman Kardon speakers – available with the enhancement pack – and your display includes fully integrated film and television streaming for passengers through the BMW Operating System 9. If you want to wait in your BMW while it's charging, there is plenty to entertain you.
Charging solutions are expanding across Australia, making it easier to find power on the go. The iX1 xDrive30 charge settings can be personalised to suit local needs and take advantage of fast charging or optimised charging that prolongs the life of the battery. With the mode 2 and 3 charging cables, owners can charge across Australia.
The BMW Wallbox is a home unit for managing an overnight charge, so your EV is ready to go in the morning. It will precondition the vehicle's climate control while on charge to further minimise power drain once you're on the road.
The My BMW app offers remote insights into current vehicle charge and the time remaining to reach 100% when charging.
The BMW iX1 xDrive30 has been designed to bring you pleasure from the moment you approach it. A dynamic light carpet appears to guide you to your door and the BMW Iconic Sounds, composed by Hans Zimmer, welcome you as you enter. These sounds also provide the soundtrack to your EV on the road, with customisable options to suit your personal driving style.
A feature of the enhanced model, the panoramic glass sunroof in the iX1 xDrive30 offers automatic opening and closing, with an integrated wind deflector to minimise turbulence. On particularly hot days, an opaque roller blind can ensure your comfort. The iX1 xDrive30's seat controls include lumbar support and massage functions to promote fatigue-free driving.
Buying an EV is a significant decision. Car manufacturers know drivers are doing more than selecting a new car; they're joining a community. BMW supports its EV drivers with a library of how-to video guides on its YouTube channel, and offers support to help drivers make the most of the luxury EV experience.
The Electrification Genius team, made up of car experts, is available on the phone and email, Monday to Friday, to answer any questions about making the switch to an electric car.
Discover the BMW range of electric cars.
*Electrical consumption and range is based upon the Combined Driving Test Cycle in accordance with ADR 81/02 on purpose-built test vehicles and is provided for comparative purposes only. Actual range will vary in real-world conditions depending on many factors, including traffic conditions, driving habits, prevailing conditions and your vehicle's equipment, condition and use.
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